In addition to Harlan Estate, Walmart is expanding its private label liquor business

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In addition to Harlan Estate, Walmart is expanding its private label liquor business

Bottom line: Wal-Mart’s three-year wine label, Winemakers Selection, is expanding with a new collection called the Reserve Series. The latest addition includes Jason Freimstad, VP of adult beverages at Walmart, dubbed “five premium wine variables.” Each bottle costs $ 10, which is a sign of a steep discount from the market average. According to online …

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