Improving marketing operations and investing.

According to a recent study by brand maker and Dimensional Research, CMOs of large companies say that better integration of Martic solutions is the top area they want to see their marketing operations team focused on this year.

The report was based on a survey of 114 CMOs and VP-level marketing executives working with more than 500 employees working for retail, financial services or fast-moving consumer goods (FMCG) companies. Are

51% of respondents said they would like to see their marketing operations team focus on better integrating their firm’s Martic stack in 2021, while 46% said they want their operations team to be more flexible in campaign management. Want to focus, and 39% say they want their operations team to focus on real-time transparency.


About 89% of senior marketing executives in enterprise companies say they have increased their spending on marketing operations solutions in 2021.

Changes in investment in marketing operations solutions for 2021

The first area of ​​investment to solve marketing operations in 2021 is to improve campaign planning, expand automation and improve financial management.

Key investment areas for marketing operations solutions in 2021

About research.The report was based on a survey of 114 CMOs and VP-level marketing executives working with more than 500 employees for retail, financial services or fast-moving consumer goods (FMCG) companies. Do

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