How Wordle went from viral sensation to being part of the New York Times

In less than six months, word I moved from gift to viral sensation, to be an official part of the New York Times portfolio.

“The nice thing about Wordle is how simple and attractive the computer interface is,” said Will Shortz, New York Times Crossword editor. He said that limiting players to six guesses per day and rationing to solving one puzzle per day adds excitement to the solving process. “It’s a great puzzle, and it doesn’t take long to play, which makes it perfect for our times when people have short attention spans.”

Josh Wardle, a software engineer in Brooklyn, created the game as a gift for his partner. It was released to the public in October, and became popular within months. Ninety people played the game on November 1, Mr. Wardle said. After nearly two months, 300,000 people have played it.

To play the game, people have to guess a predetermined Five letter word In six attempts. Yellow and green squares indicate that the Wordle player has guessed a correct letter, or a correct letter and position together.

The hype around the game can be attributed to the spoiler-free scoring network that allows players to share their Wordle victories via social media, group chats, and more.

“If you’re like me, you probably wake up every morning thinking about Wordle and enjoy those precious moments of discovery, surprise, and achievement,” said Jonathan Knight, General Manager of New York Times Games. “The game has done what very few have done – it has captured our collective imagination and brought us all a little closer together. We cannot be thrilled to be the new home and proud stewards of this magical game, and we are honored to help bring Mr. Wardle’s creativity to even more. from analysts in the coming months.

“I’ve always been impressed by the Times’ approach to the quality of their games and the respect with which they treat their players,” said Mr. Wardle. “Their values ​​align with mine in these matters and I am happy that they will be stewards of the game going forward.”

When the game moves to the New York Times, Wordle will be free to play for new and existing players, and no changes will be made to how it is played.

Wordle was acquired at an undisclosed price in the low seven digits.

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