How will Augmented Reality change web design in the next 5 years?

Enhanced Reality (AR) has evolved and evolved from a mere science fiction troupe to science-based reality. It has the potential to transform and reshape a variety of industries as a whole in the years to come.

And with recent developments, AR has become more accessible and affordable, allowing more people to experience AR applications via desktop, tablet and smartphone.

The rise of AR and VR has unlimited implications for creatives and designers throughout the business. Worth itKelsey designers are starting to take advantage of AR to provide the best user experience. In this post, we will discuss how augmented reality will change web design over the next five years.

What is augmented reality?

Enhanced reality is different from virtual reality. Virtual reality is a complete immersion experience that allows users to feel like they are outside the physical world. Users interact with the virtual environment as if they were in the physical world. While there AR has many applications, in general, they have one thing in common: AR is about overlaying or “increasing” the physical / digital threshold of non-digital reality with digital assets and insights.

An image of an AR application that is changing the web design for local businesses.
Image Credit: Retail Customer Experience

Enhanced reality in web design.

With fewer breakdowns than wearable technologies, AR is starting to improve the user experience on mobile and desktop. Web designers have been putting AR into practice in recent years. They are taking advantage of smartphone cameras or webcams to encourage consumers to engage with products and services.

For example, AR can be used as a virtual dressing room in fashion retail. Users can point their smartphone camera at themselves and try on clothes easily. In fact, JCPenney is already implementing this impressive technology. Some eyewear retailers are following suit.

AR for web designers.

AR applications have come a long way in web design, which has led to the creation and development of compatible plugins such as WordPress VR. This type of plugin allows web designers to upload. 360 degrees Videos on their sites.

With AR becoming readily available, designers will continue to take advantage of technology in mobile UIs. This change will provide users with an increasingly affordable option that will significantly enhance their browsing experience.

AR for Digital Marketing

Traders and marketers should have the same great storyteller. Enhanced reality will definitely bring to life the best of your digital marketing and advertising. With this inspiring technology, consumers can interact and engage with what you’re selling before they decide to buy from it.

According to Entrepreneur, AR provides a great way to showcase products to consumers. AR opens the door to create an artificial environment around your product that increases more user engagement.

Marketers can create a world that encourages consumers to engage, collaborate and experience their own service or product. For example, consider the 360-degree Lipton tea video below:

This ad takes consumers on a wonderfully exciting tour inside a wonderful cup of sweet tea. Consumers will feel like they are diving into a cup and into a leafy, dense and vibrant world.

The combination of motion graphics and AR makes the experience even better and better. Ultimately, AR will undoubtedly create unlimited new possibilities for UX / UI designers.

AI for UI design.

AR will not only change the products and services you create. It will also improve the tools you use to design them. According to business-side IT and technology expert Alan Barnes, the evolution of the “design and development” arctype – which combines virtual with real – will make designers’ tools more practical.

With AR, the days are numbered when the UI settles on the screen because just by turning your head or rolling your eyes, you can dynamically transform the visual and spiritual experience.

An excellent example of an AR-enabled UI design practice is the AR iteration of Google Translate. It hardly has an interface for selecting languages, but with AR technology, your phone’s camera doubles as a way to cross boundaries between languages.

AR for Education.

Today, AR is being used as a useful tool for training and educational purposes in both formal and informal learning environments. For example, many universities, parks, schools and museums are looking for AR applications.

AR increases customer engagement, focuses more on tasks, and improves learning ability.

About 86% of Americans have a smartphone for thousands of years. They spend hours every day browsing the Internet, playing games, and chatting on social media. If teachers can take advantage of how many young people’s eyesight is glued to smartphones, they can take advantage of the increased reality to improve both learning experiences and academic outcomes.

Museums are for both education and entertainment. Consider the AR London Street Museum project. In 2010, the museum developed an iPhone application that allows users to browse and navigate historical photographs in different parts of the city.

The mobile application takes users to various locations around London via GPS. When the user arrives at the desired location, a 3D overlay appears on a camera feed on the phone, giving a brief glimpse of what the place will look like in the past. Such AR experiences increase historical awareness and empathy with people of other times and origins.

AR drive engagement.

Research shows that AR can be a great tool to increase engagement compared to TV. Other studies show that AR has the potential to increase empathy between consumers, products and businesses.

Facebook has invested billions of dollars in Oculus, a popular VR headset. It can create 360-degree content within the feeds of Facebook users. Oculus and Facebook open up exciting possibilities for content marketers to engage and empathize with their audiences.

The future of AR and web design.

Currently, AR is still full of challenges for designers. As web design becomes increasingly mobile, the option of investing in improving AR-inspired desktop experiences becomes difficult.

Web designers need to better understand their audience before they can take advantage of AR. We need to keep in mind that AR relies more on customer experience than VR (the latter is more for gaming). Ultimately, AR is revolutionizing the web design industry and the best that is yet to come.

Pauline Jacobs, web content specialist, freelancer.

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