So, we’re assuming you’ve developed a mobile app and it’s ready to launch. But until you reach your target audience, it will be lost in a tumultuous software market. With millions of apps available on the Google Play Store and App Store, you need to pay close attention to your app marketing strategy to gain a competitive edge over others.
It doesn’t matter how you decide to promote your app, if it’s not something that people find useful they won’t show any interest. You need to build a strong app and get users to download their mobile apps with results-driven marketing strategies. But how do you spread the word about your app and increase user engagement?
Let’s dive into a step-by-step guide to marketing your mobile app to drive long-term growth.
1. Pre-launch and awareness phase.
You need more than luck to succeed in affiliate business. It’s a good idea to consider promoting a mobile app at the beginning of development to create a buzz around. The pre-launch phase should include the following steps:
• Understand what customers need.
Persona Research is a key step in assessing customer expectations and understanding what consumers think of your brand. You can plan strategies based on location, interests and hobbies, life goals, social media and the gadgets they use.
• Competitive research.
Identifying your competitors will help you communicate more effectively with your audience, differentiate your brand from the crowd, and build a strong business base. Compare your product with competitors and find out which features make you better.
• Content marketing
Content marketing is a great way to build a lasting relationship with your audience. It can serve the purpose of lead generation, increasing brand awareness, sales and cross-selling, driving traffic and increasing customer loyalty.
2. Post-launch phase.
A solid user acquisition strategy can help you increase your app visibility and download more. Successful post-launch vision should include the following elements:
Store App Store Optimization (ASO)
This process involves various actions, such as the selection of relevant keywords, the use of meta titles, user ratings, the number of downloads affecting the app’s ranking, and the user’s final preference. This can increase your app’s chances of being featured, gaining access to higher categories, and ultimately, increasing your discovery in the app market.
You can use paid acquisition strategies to market your app through a variety of channels, including paid press releases, Facebook targeted ads, popular ad networks and app directories. Extra Tip – You can save a lot on advertising costs by marketing your mobile app through a cross-promotional platform.
Marketing Video marketing
Video is the most effective form of content to enhance brand identity and attract more consumers. Platforms such as YouTube and Instagram have recently gained a lot of attention with powerful video marketing, which can be used as a video advertising platform. You can add inspirational, celebrities, trending memes, etc. to make your content viral.
Most people these days trust friends’ recommendations more than any ad. And this is where referral marketing takes place, encouraging customers to recommend your products and / or services to their friends. This can help increase the user’s retention rate and brand reputation.
* Social media marketing
Social media marketing these days is all about engaging marketing, with influential people reaching out to a wider audience. Opinion leaders can help spread the word about your app through popular channels such as Twitter, Instagram, Facebook, YouTube, and more.
Reviews Ask for reviews / opinions
Product publishing and description alone is not enough. Users are guided by the reviews and ratings of others. The best way to stay ahead of your competition is to review and rate the app from existing users.
• Push notifications and app messaging.
Push Notifications is a simple but effective communication channel to provide users with quality information such as new update announcements, cell alerts and more. This can help increase user engagement, retention, response rate and user interaction.
Above all, listen to your target audience and provide what they want. You need to create a profitable marketing channel within your customer base to stand out from the rest and ensure the development of a strategic app.
Remember to keep abreast of the latest trends and technologies so that a reliable balance can be struck in a variety of ways and improve the performance of your app over time.