How to enable snippets of important moments in Google search.

Learn how to enable highlights in Google Search, which allows searchers to navigate to specific sections of the video they are interested in.

The latest episode of Google’s Lightning Talk series on YouTube deals with the topic of activating important moments.

It breaks down the various ways you can enable this search feature for video content by manually identifying important clips, or allowing Google to automatically search for important moments.

First, let’s see what the key moments are and then we’ll see how to activate them.

What are the highlights of the video?

Key moments are a way for users to get straight to the point inside a video that is most relevant to their query.

Advertisement

Continue reading below

Key moments in Google search may appear with video results, as seen in the highlight of this article.

For every important moment in the video you will see:

  • A time stamp tells where the moment begins.
  • A label that describes what happens next.
  • Thumbnail of the moment in the video.

When you click on an important moment and land on the video page, that video will start playing from the specific moment you selected.

Advertisement

Continue reading below

This feature appears in both mobile and desktop search results.

However, there will be important moments. Only Appears for results where there is a video. Central Content on the page.

They will not appear on pages that link videos to other content, such as a news article or e-commerce product page.

How to activate key moments.

With the right setup, Google can automatically identify and display important moments in your video. Or you can choose to label them yourself.

There are two ways to activate important moments:

  • SeekToAction Markup: Allows Google to automatically identify important moments in your videos.
  • Clip markup: Allows you to manually identify important moments in your videos.

Note that Google will prioritize those critical moments that are identified manually.

If you do not want the key moments at all, you can opt out using the nosnippet tag.

Allow Google to automatically identify key moments.

You can automatically set important moments by ensuring that Google can access your video content files, and by adding the Schema.org markup to your pages.

Google needs to be able to retrieve content files to analyze your videos.

Use the content url feature within the VideoObject Schema.org markup to identify the video file URL.

Make sure that Googlebot can access the file and that it is in a supported format.

Screenshot from YouTube.com/GoogleSearchCentral, November 2021

To support critical moments, the URL of the video page should support a parameter that starts playback from a specific number of seconds in the video.

Advertisement

Continue reading below

The next step is to add the SeekToAction markup, but keep in mind that if Google can’t take the file in the first place, the markup will have no effect.

Adding the SeekToAction markup tells Google where to enter the number of seconds in your URL.

Key Google MomentsScreenshot from YouTube.com/GoogleSearchCentral, November 2021

For more on the SeekToAction markup, see:

Advertisement

Continue reading below

This markup is only required for videos hosted on your domain. This is not necessary for videos hosted on third party sites such as YouTube.

When this markup is in place, Google will use different signals to capture important moments in videos, such as:

  • Speech recognition: Google analyzes keywords that evaluate key topics spoken in a video.
  • Optical character recognition: Google searches for text displayed within a video that may identify key parts of the video.
  • Visual signal: In limited cases, Google can also use visual signals to understand what is happening in the video.

Advertisement

Continue reading below

Manually identify important moments.

For videos hosted on your own domain, you can manually define important moments using clip markup.

Key Google MomentsScreenshot from YouTube.com/GoogleSearchCentral, November 2021

Within Video object Schema.org markup you can use. Is part Property to describe each moment as a clip.

Advertisement

Continue reading below

Give each clip a name to label what happens now, and include the start and end times of the clip.

Like the SeekToAction markup, the URL of your page needs to support parameters that allow the video to start playing with a specific time stamp within the video.

For more information on activating key moments, watch the full video from Google below;


Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, November 2021.

Advertisement

Continue reading below

Write a Comment

Your email address will not be published. Required fields are marked *