How the BBC’s ‘obsessive’ craft gave life to Tokyo for the Olympics

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How the BBC’s ‘obsessive’ craft gave life to Tokyo for the Olympics

The BBC’s commercial for the Olympics is a masterpiece that captures the hustle and bustle of Tokyo. But that almost never happened. The BBC’s Crito, a broadcaster within the country, began working on the campaign in late 2019, but it was halted when the Olympics were postponed to March 2020 due to the epidemic.

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