How SMS Automation Helps Digital Transformation

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How SMS Automation Helps Digital Transformation

If 2020 teaches us anything, it is that businesses must now take advantage of digital transformation. The world and your customers will not wait for you. And, if you are not careful, you can be left behind.

In 2021, this capitalization could mean adopting key strategies and automated solutions to better serve our customers in the long run.

It is an epidemic Over the years, the adoption of digital technology has accelerated Because businesses are rapidly digitizing customer-to-customer relationships to stay competitive in a stable economy.

In this vein, use inside SMS marketing B2B strategy increased by 197% From 2015 to 2017 and it has become an extensive channel that can help you compete with competitors.

By nature, text messages are personal and feel human when they are correct. SMS is not just a communication channel; It is also a highly strategic tool that you can implement in business, especially when combining SMS with automation.

SMS automation can transform business by increasing efficiency through proper communication processes and workflows.

B2B customer journey is about nurturing relationships, as it is a complex and long process. That’s why you need to adopt a strategy to quickly, efficiently and easily engage people in the purchasing process on the channels they are most familiar with.

Digital communication in a COVID economy

During the Cove 19 epidemic, businesses became increasingly dependent on the power of digital solutions. The technology that allowed us to stay in touch with friends and family is also the technology that enabled us to maintain strong business relationships and connect with customers.

Digital transformation However, it’s not just about short-term benefits; It’s also about proving your business in the future and creating a sustainable, long-term strategy. Beyond CoVID, businesses must maintain the momentum they need to support their digital acceleration in order to stay relevant.

Even four years ago, completely 80% B2B buyers Used their mobile at work, 60% said they would continue to use mobile, and 60 reported that mobile has played a significant role in recent purchases.

Scalable technology that grows with your business

If your buyers incorporate mobile technology into their day-to-day operations, it means you should do the same.

In order to provide a seamless digital experience for your customers and customers, you need to interact with them and engage with them on the platforms they use the most. Users want answers to live channels in real time, and SMS provides the desired calendar and access.

Combining scalable digital solutions has been key to business success. As businesses rely more and more on digital communications, SMS has become one of the most dynamic ways to build business relationships.

Fortunately, there are options for all types of budgets and technical capabilities, from flexible SMS APIs to code applications for developers. Zapier And Hub Spot Which can be merged in minutes.

It’s all about personalizing and communicating your communication – whether in marketing, sales, or support channels. By using SMS automation for different touch points, you can streamline the communication process and nurture customers along with the buyer’s journey.

How businesses can successfully start SMS automation

Introducing new tools can be a daunting task for businesses of any size. But in my experience, once you roll the ball, it’s easy: once you successfully implement SMS functionality and automation in a communication process, it’s not easy to extend it to other parts of the business. ۔

Here are four points to consider when incorporating SMS automation into your broader communication strategy.

1. SMS and customer experience

Texting is an interactive experience that can bridge the gap between your sales team and your customers. What better way to build a relationship than to communicate through a channel that mimics human dialogue?

Delivered directly to a client’s handset, text messages provide you with a direct line of prospects at any stage of the sales funnel. By facilitating a conflicting conversation, you will ensure that you value your leads as an individual, and that you improve your chances of developing a business relationship.

2. Automatic communication process

Raising leads can be a daunting task. Often, you have to have a lot of leads and a lot of touch points. That’s where automation really shines, especially any code integration that works based on processes and triggers.

By automating the communication process, businesses can steadily engage recipients at the perfect time while redirecting resources to important tasks.

SMS automation empowers businesses to send messages based on their clients’ behavior and send them the right message at the right time. Even if a company is temporarily faulty or has less work to do, messaging automation enables them to send competent and helpful responses, such as:

  • Follow the form submission
  • Appointment reminder
  • Invoice notifications
  • Order confirmation
  • Personalized marketing messages
  • Resources to help you sign up

3. Separate and personalize SMS content

Like any marketing channel, Effectively separate your communication Required when sending SMS campaigns. Keeping your messages as personal and relevant as possible ensures that your clothesline and conversion rate are high. Also, you don’t care about potential customers with content that is irrelevant to them.

In today’s competitive environment, personalizing content with a username is not enough. For best results, you need to target your SMS campaigns, whether by industry, role in a company, specific pain points, or behavioral classes.

There are many ways to separate your SMS messages to ensure that each campaign or notification has a specific purpose and results.

SMS. Providing value to your customers with SMS automation

Once you’ve nailed your segment, you can start developing your SMS communication strategy with intent.

When a client or lead signs up to your SMS database, you need to provide valuable and relevant information to their specific business needs.

At just 160 characters, an SMS can deliver your message and engage the recipient briefly. This can easily happen when you have each campaign, individual message, or two-way conversation in mind. Ask yourself, “What steps do you want to take after reading your text message? Is this message valuable to the last recipient?”

Here are a handful of informative and valuable messages you can send.

  • New product update
  • Personal discounts and offers
  • Answers to common questions
  • Links to new blog posts, webinars, and other content
  • Customer Satisfaction Survey
  • Market research pool
  • PR announcements

Build strong business relationships

Relationships and people are the cornerstones of a successful B2B sales strategy. Promoting strong relationships is an effective way to grow your business, and communication plays a significant role in building relationships.

Throughout the shopping process, keep decision makers as your main focus and communicate in a way that feels natural, humane and engaging. SMS connects you to real-time conversations and ensures that the last recipient is spoken to individually. There is no other communication channel that can recognize this level and not recognize it.

You are not just trying to win business or close sales. You are winning over people by talking Their Pain point, connected with them Their Level, and where They Spend most of your time, you will keep your business and your team as a reliable and trustworthy partnership opportunity.

More resources on SMS automation

Do’s and Don’ts of SMS Marketing [Infographic]

Seven SMS Best Practices and Tips for Marketers

What is marketing automation anyway, and what can it do for you? Adobe’s Bruce Swann on Marketing Smart [Podcast]

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