HomeHow rude media keep the lights on

How rude media keep the lights on

Michelle Andrews and Zara MacDonald host the popular podcast Shameless and run the company that created it. Their podcast has been downloaded over 31 million times.

It covers everything from scandalous marriages to reality TV to interviewing Julia Gillard and is hugely popular with women in their twenties who make up 95 percent of Shameless Media’s audience. From defamation challenges to rejecting big brand deals, the couple has successfully overcome the challenges that come with running a media company, all while maintaining the friendship.

In this episode of Futurepreneur, Michelle Andrews and Zara MacDonald join media and communications reporter Zoe Samius to delve into the costs that come with going out on your own and how to stay afloat without compromising your business model.

Shameless Media was born after Andrews and McDonald submitted their podcast to then-employer Mamamia and were rejected. MacDonald stresses in the episode that while it’s easy to think of Shameless Media’s assets as precarious, the pair have always been financially conservative, “We waited an entire year before quitting our jobs, and the podcast had been downloaded a million times before we both officially started.” “Full time,” she said.

“I think when we hear these stories about turning side businesses into full-time jobs, it’s great, but it needs to be tempered with the idea that it pays to be conservative sometimes. I’m tired of the juggling…but it relieves a lot of stress and anxiety, MacDonald continued.

On the decision to go out on their own, Andrews said it was a matter of self-confidence, “We’ve been asking 40- and 50-year-olds to agree to our idea and at the end of the day, sometimes 40- and 50-year-olds won’t be able to get to 20 the way they can get to.” In her twenties,” she said.

They are often contacted about whether they would like to expand their demographic beyond women in their 20s. They are not interested.

“We have such a beautiful spot right now.. It’s really much better to go centimeter wide and kilometer deep than kilometer wide and centimeter deep. We know what we’re doing, and we do it well,” MacDonald said on the Futurepreneur programme.

“I think the reason we’re able to monetize so effectively is because we give brands a very easy access point to these listeners. And of course, there’s a lot of responsibility that comes with that investment,” Andrews continued.

The couple attribute the bulk of their success to the fact that their values ​​are perfectly aligned, “No one has ever told me that perhaps the most important thing when going into business with someone is to have the same financial values. We are very fortunate to spend and think about money the same way,” MacDonald said. Exact way.