How much do SEO professionals get paid?

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How much do SEO professionals get paid?

Have you ever found that the same SEO employee pays better?

And how do you know which salary to apply for in an SEO job interview?

Search Engine Journal has just made our first arrangement State of SEO Survey Consists of extensively experienced SEO professionals with over 2,643 respondents, with 76% having over 2 years of experience.

We’re excited to help you understand SEO pay by peeking into our preliminary results.

We will publish the full results in the first week of September. For now, read on to discover:

  • Average SEO pay bracket.
  • SEO pay by job title.
  • SEO pay by year of experience.

SEO Average Salary Bracket

Benchmarking is a part of human nature. Social comparative theory was first developed in 1954 by psychologist Leon Feistner to explain how individuals measure themselves against others in order to determine their own social and personal well-being.


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In fact, comparing yourself to others has been around since humans first got to know each other – and SEO professionals are no exception.

It can be difficult to compare SEO salaries for different positions, levels of experience, and specialties because many companies are supportive and have restrictions on sharing compensation.

Out of 2,643 people, 2,393 told us how much they get paid (250 didn’t want to say). So, as a first glimpse of this statistic, we’re sharing our findings about SEO pay and what it has to do with experience and job title.

Most of our population was in the United States (61%) and India (12%). The UK contributed 3.8% and Canada 2.4%. The remaining respondents (20%) were spread across 88 other countries.

As far as SEO pay goes, we found that:

  • About 60% of SEO professionals earn more or less than the average American.
  • 40% of SEO professionals earn less than the average American.
  • 19% earn more than 100,000 each year.
  • 3.38% earn more than 200 200,000 each year.

The latest figures from the U.S. Census Bureau show a modest income of ، 57,456 for men and 47 47,299 for full-time working women in the United States.


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The vast majority of SEO workers earn at the same age as the United States.

In SEO, reaching an average salary of up to 9 149,000 is achievable, but only a small percentage can earn $ 200,000 or more. This is likely to happen after 20 years of experience.

According to 24% of respondents, the most common salary letters are سے 50,000 to 75 75,000.

The fact is that the SEO industry is still relatively young and SEO has started with a small group of experts. Of our respondents, only 4.17% had more than 20 years of experience.

On the other hand, more than 20% annually 35,000. Earn less than, which is just below the American average.

However, we need to keep in mind that our data includes respondents from India and other low-income countries. Some low-income respondents may be from developing countries.

SEO pay by job title

What are your SEO colleagues getting paid for different job titles?

  • 30 junior roles start at between $ 35,000 and $ 49,000.
  • 32% of administrators earn between 74 50,000 and 000 74,000.
  • The C-level and the majority of directors can expect a salary of over 100,000.
  • 44% of freelancers earn less than $ 34,000.

SEO pay by job title

By comparing SEO pay and role, we begin to see a clear pattern of salary increases in relation to the job title (for the level of experience you can see the same trend below).

Junior SEO roles start at 35,000, and increase to between 100,000 and 9149,000 each year for an SEO director.

If we compare our data with other recruitment websites, we can see that there is a clear alignment in SEO pay by job title.


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SEO Average Salary Guide to Job Title

the role SEJ survey Glass door No doubt LinkedIn
Junior (SEO Expert) , 35,000-49,000 , 46,646 , 52,780 , 48,000
SEO Manager Salary 50,000 50,000-74,000 , 71,085 , 78,413 70,000
SEO Director Salary 1,000,000-149,000 , 94,451 , 105,353 , 000 102,000
SEO Freelance Pay 34,000 n / A n / A n / A

June 2021 data. It is important to note that while recruitment sites may advertise job remuneration, there is no guarantee that a successful job applicant will be paid the advertised amount.

There were two interesting contradictions in this clear linear addition:

Previously, SEO freelancers were paid significantly less than in all other countries.

You would expect a freelancer to have a certain level of experience. However, we found that a significant 14.06% of freelancers have less than 2 years of SEO experience.

The expected hypothesis is that 12% of respondents from India have helped these less experienced freelancers.

As an industry, access to the Internet as an industry and entry with a reasonable computer is less of a barrier.


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Portcom-like upcom has made it easier for developing countries like India to compete globally by offering low-speed hours.

In fact, digital workers from India are now the world’s largest supplier of labor, accounting for 20%.

The second standing result, after all, is that the founders had the best chance of earning more than 200 200,000.

For C-level and founders, there is a 104% increase in salaries from directors.

Want to get over 200,000 in SEO?

Start your own business.

Many SEO professionals will look for opportunities and start their own websites and businesses.

In the early days, people who were at the top of their game were literally making millions (usually with spam techniques) but that stopped until the late ’00s when most of the popular techniques of Google spam techniques Managed to reduce.

As online traffic increased, competition increased and opportunities diminished. And then it all started with building.


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There is still plenty of room for good ideas and SEO professionals. As mentioned above, there are very few barriers to entry into working in SEO, so starting a business with a small investment is relatively easy and quick to scale to make a significant profit.

There are some super smart people out there who are still making Very Making Money From Your Website With SEO

SEO pay compared to annual experience

We also found that salaries increase over the years.

  • 27% of SEO professionals 35,000 to 49,000 after 2-4 years of experience. Earn up to
  • 32% of SEO professionals with 5-10 years of experience can earn a salary ranging from $ 50,000 to 74 74,000.
  • After 11-20 years of experience, 25 SEO professionals earn from 75 75,000 to 99 99,000.
  • SEO 17% of SEO professionals earning over 200,000 have over 20 years of experience.

Average SEO pay by year experience

Compared to job title figures, we are showing the same pattern in salaries that has a clear trend of salary increases with years of experience. SEO professionals should be encouraged and reassured that:


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  • The more experience you have, the more money you can make.
  • You need years of experience to get a high salary.

In the past, SEO was known to be a simple game where you can reap huge benefits with a little effort.

In the early days, it may have been more appropriate, but today, making a reasonable profit requires real knowledge and intelligence.

SEO is very difficult before that.

To become a good search expert requires in-depth knowledge of at least one of the many features. Sustainable evolution and development requires constant learning and improvement, which I have passionately compared to the medical industry.

It would be disappointing to see a medical student on the same salary as a neurosurgeon.

Is SEO a good career?

Based on the level of attainable salary in the industry and the level of development available, SEO is a great career choice.


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We will start with more insight and completeness State of SEO report In early September.

To access the report first, sign up for an email list.

More resources:

Pictures of articles created by the author, July 2021.

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