How internet marketing expert Michelle Battersby avoided burnout

At just 25 years old, Michelle Battersby quit her job at a major investment bank after one conversation with Bumble’s global CEO. Battersby went on to launch the highly successful dating app in Australia before moving on to another successful startup, Keep it Cleaner, as Head of Marketing. Now, she has taken the initiative to found her own company, an innovative app called Sunroom.

The journey from conception to launch is often forgotten when we think of successful startups. It’s hard to remember when browsing the Forbes Rich List that most entrepreneurs have had periods when they struggled to maintain momentum or manage self-doubt.

In this episode, The Sunroom Foundation joins with business reporter Amelia McGuire to explain how she maintains momentum and manages periods of self-doubt in her career.

The COVID-19 lockdowns may have saved her from collapsing, Battersby said, “Everyone had to sit still. I absolutely hated having to stop screaming.

Although she had been considering launching her own company for a while, Battersby was concerned when she was first contacted about Sunroom, “I often felt like there was an extra layer of pressure after I did Bumble and it was a really successful experiment and then it was done, make it Much cleaner and more successful, too, when you finally hop to find something, you feel pressured to do it all over again and live up to expectations and not let yourself or anyone else get discouraged.”

“I also think that the fear of failure can be a great motivating force as well, if you learn to channel it the right way,” she said.

It’s easy to stay motivated when you’re surrounded by a super-motivated team, she says, “I feel like I’m three weeks away from a seven-month launch… We’re constantly posting gains, sharing things, and sticking around,” she said.

According to Battersby, the creators’ economy is growing, “I don’t think we’ve seen anything yet,” she said.

She said the “instant feedback loop” that creators provide will continue to grow over time and that this level of reach for the brand was previously unattainable.

“I think the presence of the creators at the Met Gala is a huge indicator of the influence these people have, and the power they have. I seriously doubt Anna Wintour thought she would invite the creators to the Met even three years ago, let alone five,”

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