How Instagram ranks search results.

Adam Moussari, head of Instagram, explains how the app ranks search results and shares some of Instagram’s best SEO practices.

Moussari has previously shared details on how Instagram’s recommendation algorithm displays content in the main feed, stories, reels, and discovery sections.

Instagram’s search results rank differently because it’s up to the user to enter text to return results. The Explore tab, for example, automatically populates content.

Instagram aims to organize the search results that are most relevant to the individual user.

Moussari explains:

“Suppose you’re interested in finding images of space after seeing the blue moon. The first thing you see when you tap the search bar on the Explore page is your recent searches. “Start typing, we show you accounts, audio, hashtags and places that match your search text. In this case, results like @space and #space appear because” space ” Appears in the name of


Continue reading below.

An example of this is given below:

Screenshot, August 2021.

Instagram search ranking signals.

In addition to user-entered text, Instagram’s search algorithm uses information from accounts, hashtags, and results ranking locations.


Continue reading below.

In terms of importance, Instagram’s top ranking signals are:

  • Your writing: The text you enter into the search bar is the most important ranking signal on Instagram. It will first try to match the text with the relevant usernames, bios, captions, hashtags and locations.
  • Your activity.: This includes accounts you follow, posts you’ve seen, and how you’ve interacted with accounts in the past. Instagram usually shows accounts and hashtags that you follow or visit more than you don’t.
  • User engagement.: When there are a lot of possible results, Instagram will look for signs of engagement. These include the number of clicks, likes, shares, and followers for a particular account, hashtag, or place.

Instagram SEO best practices.

Moussari offers the following tips to make your content easier to find on Instagram.

Select the relevant username and profile name.

With text being the most important ranking indicator, you should try to choose an Instagram handle or profile name that is relevant to your content. This is your best bet to appear in relevant searches.

If your audience knows you by a specific name, add that name to your username or profile so they can show up when they find you.

Include relevant keywords and locations in your bio.

Also include text in your bio, so add relevant keywords and locations. Make sure your bio contains the text of who you are and what your page is about.

If your account is related to location, such as a small business, sharing your location in your bio can make it easier for people to find you.

Use relevant keywords and hashtags in titles.

To find a post in a search, put keywords and hashtags in the caption, not comments.


Continue reading below.

Instagram search sentences.

Just like Google has search penalties, violating Instagram’s recommended guidelines can demote your content in search results. Instagram can penalize individual posts, entire accounts or entire hashtags.

Explaining how fines are issued, Moussari refers to shadow banning without directly using the term “shadow banning”.

He states:

“Accounts that post spam or violate our guidelines may be less visible in search results, and you may need to find their full username to find them.”

Shadow band is equivalent to running and running an Instagram account website while it is de-indexed in Google. The only way to view the content is to visit it directly.


Continue reading below.

Instagram has a separate set of community guidelines that differ from the recommended guidelines. If they are violated, the account is removed from the site altogether.

Improvements to Instagram search.

Instagram is soon launching a series of improvements to search results that will allow users to search beyond just accounts and hashtags.

Moussari says the company is working on a “complete search results page experience” that makes it easier for people to dive deeper into their interests.

Instagram also plans to expand keywords that users can search for and allow more searches on topics.


Continue reading below.

Currently, searching Instagram for “space” will return accounts and hashtags with the word “space”. The same search will soon be able to return accounts and hashtags as well as space photos and videos.

An example of a new Instagram search experience in the works is:

Instagram search resultsScreenshot, August 2021.



Continue reading below.

Featured image:

Leave a Reply

Your email address will not be published.