How did this philanthropist feel that the time has come: Sage Advice has turned to SEO solutions.
one year ago, Dad Founder Peter Yergen. Was working full time for Cisco Starting your question and answer from the ground up.
The startup started out as an on-demand advice platform whose mission is to answer “all the questions of life.” Consumers can find experts on a variety of topics, from tax evasion to website building to living room decoration.
“I thought there were a lot of good pieces in the Q&A world,” J یrgen said last year. “But there was nowhere for public questions to give you a good answer, and a way for consumers to make money from it.”
Since we checked last August, Jگrgen has left Cisco to work full time, and he has two. Other founding members in the Chief Data Officer. Calvin Michael. And the head of the community he went through Philly Startup Leader. Philly is based in Accelerator, and is based in Baltimore. Awareness Venture Lab Currently. In expanding the site, all three also realized how important SEO is going to be to increase brand engagement, and that the goal is to improve it.
The more Yergen learned, the more inbound users the site got, and he realized that SEO offered a business opportunity in itself. It began investing time and energy in this new focus in February, Sage Tech Advice. Blog. Blogs use keywords and other SEO tactics in blog posts that in turn drive traffic to the sage.
“There were a lot of expensive ways to hire SEO, consultants, digital marketing agencies, starting at 5,000 a month,” he said. “I had to learn SEO myself, and as I got better, with a technical background, we created more internal users.”
“You should not be attached to what you are creating.”
Traction picked up this summer, bringing enough business to the site that the team didn’t have to recruit. Yergen said the market was fit for other small businesses to use SEO driving content creation services, and in August they launched beta services for about 25 customers that will run until the end of October. Instead of charging thousands like most services, Sage is doing beta testing for $ 100 a month, Yergen said.
So what did the first founder learn in this process? Even after more than a year on Sage’s advice, Jگrgen said he needs to be flexible and open to change.
“You shouldn’t be attached to what you’re building,” he told Technical.li. “The idea in the startup world is that if you’re building something, you’re learning the most. The main purpose of any startup is to prove the business model. And if either the business model doesn’t work or you To get a better business model – that’s where we end up – you need to go 100 on it.
The rest of the year will be spent understanding the operational aspects of the SEO solution that the team is building, creating software that will enable it to reach customers and start pre-seed fundraising with SEO and Marketing VC. Allows
“I just think the SEO space is so ripe for innovation and that’s why we’re doing it – a lot of businesses and small businesses are struggling with it, and we’ve come up with solutions for them,” Jargen said. have been.”