This post was sponsored by Rock Content. The opinion expressed in this article is the sponsor’s own.
What comes to your mind when you think of your SEO strategy?
Link building? Backlinks? the required words
Well, while these are great pillars of SEO strategy, they are also the ones everyone is focusing on.
And you don’t want to use competition-like tactics, right?
You want to invest your time and money in something new but effective – like interactive content.
Yeah Al that sounds pretty crap to me, Looks like BT aint for me either.
You may not believe it, but interaction is an important factor in increasing engagement and improving the overall reader experience with a piece of content.
This means that interactive content can better respond to the user’s intent, so your SEO strategy is in favor.
But we are getting ahead of ourselves here. Let’s start with the basics first.
What is interactive content?
In the simplest terms, interactive content is dynamic content that encourages site users to engage.
Think of a piece of content that requires active participation and is able to adapt to user input.
Some of these content types include:
- Animated infographics.
Brands are increasingly investing in interactive content to keep customers on site as well as deliver their messages more effectively.
When people interact with content on a site, they are more likely to spend more time on the site – which is great for engagement purposes – because the user experience is more fun, interesting and Is customizable, and the information is presented in one. Thus the user is more likely to read.
This type of content also lets you know when and how someone interacts with your content, which produces better data for your strategies.
How does interactive content benefit from an SEO strategy?
When done well, interactive content can be an interesting element that adds great value to the user. However, one customized message per person may be more relevant to your audience.
And isn’t that the whole point of relevant SEO?
Check out our list of why we’re so passionate about interactive content.
Engagement is important not only for SEO but also for your brand.
Having interactive content on your site makes people more likely to spend more time on your pages – and more likely to share their personal information.
After all, it’s not just about the information you provide, it’s also about how people get it.
You can create calculators, quizzes, assessments, and many other experiments that will engage and delight your audience.
- Links to your content.
- Social media sharing.
- More time and more visited pages on your site.
Every day new brands start creating content for their audience, trying to figure out how to beat their competition and interactive content can be a unique factor in differentiating your brand and securing your audience. Is someone who likes and shares your content.
Link to Bait.
Link bait is a term that literally means you are baiting users to link to the content you offer.
How come Presenting content so great and unique that people are happy to link to it.
Interactive content can create a level of engagement and brand awareness that does not provide standard, static content. It’s a memorable experience, and memorable experiences are likely to get more links.
Here is an example:
This personal generator is an interactive content that users like, and has attracted a large number of backlinks. It’s a great achievement to build people’s personalities with our American, Brazilian and Spanish audiences and provide a great experience in the process.
When you look at Persona Generator Page Data (Portuguese version), you can see a significant number of backlinks and over 600 unique domains linked to it.
This is an example of how much authority and awareness a well-designed interactive experience can generate for your brand and domain.
You may know that sharing your links on social media does not directly help your organic search rankings.
But that doesn’t mean your results aren’t affected.
Social sharing, such as backlinks, shows that people like the site and want to “vote” for it. This increases the visibility of your content and helps you get noticed by search engines.
The more you mention your brand online, the more authority and awareness you get. It brings more traffic to your site / blog and also increases your chances of getting backlinks.
Also, social shares allow you to know more about your brand, which gives search engines more branded search and more authority.
How many times have you seen content like calculator and quiz being shared on social media?
A lot, I think.
Social media users love to share interactive content and infographics because they are more personal and will give their followers valuable things.
A big part of making a website popular is getting both backlinks and social shares. When the two come together, your brand will reach people who have never before.
It will be seen by more people than search engine users. And, it will be recognized for its uniqueness.
It pulls your brand name out there and builds a reputation for it. When people visit multiple pages from your site through links, you begin to build a name and show that your brand can be trusted to deliver high quality content.
That’s what brands have always tried to do – let people know they can trust quality with your brand.
Brand awareness, in essence, is a way to let consumers know that your name is associated with everything you sell. It strives to differentiate the brand from its competitors with its quality and unique features.
When you put it into an SEO perspective, it will increase the number of navigational searches on your site, and is a direct ranking factor.
Also, if your brand is more popular, people are more likely to click through to your pages on the SERPs. Sometimes we don’t click on the first result because we know and trust a brand that has a low ranking.
Content quality and responding to searcher intent are the two most important ranking factors (with backlinks).
And there are some metrics that help us see how your audience is reacting to your content:
- Time on page.
- Bounce Rate.
- Pages per visit.
Using interactive content helps you improve all three of these metrics. We’ll show you how:
Time on page.
Can you imagine a thousand word article that people spend an average of 10 seconds on? It says a lot about the quality of the content.
Interactive experiences are interesting and offer a unique user experience.
Communicating with your pages will allow people to spend more time on your site and send you better signals about the quality of your content, as well as search engines.
Another quality mark is shown when people leave your site without clicking anywhere.
Interactive experiences almost guarantee that people will need to click or type with your site or any other interaction for a complete experience.
Pages per visit.
Pages per visit can also be affected, as the user may like this page enough to check out more pages of your site.
If these three metrics are positive, it means that the audience is having a positive experience visiting your site.
And as they do so, they may decide to link to your pages and further expand your links for better SEO.
Wrap: Changing your SEO strategy with interactive content.
No matter what type of site you have, you will want a lot of people to visit it and be interested in your content for a long time. It’s also a good idea to link to your site and maybe get back to it.
All of these goals can be helped by interactive content.
This type of content captures people’s interest, and with it they communicate and live longer. This is also the perfect link.
If you need to build your brand and get to know and find it, it may be time to start with interactive content.
This is a great way to stand out from the sea of static content, promote your SEO and continue to grow your brand.
Featured image: Image by rock content. Used with permission.