Presenting Tuesday is helping organizations across the country
For nearly a decade now, Americans have been responding in a big way after buying gifts on Black Friday and Cyber Monday. This movement is called Tender Tuesday.
In 2020, about 35 million people donated, raising about $2.5 billion. This helped a variety of organizations.
It can also help small businesses that are making a difference, including Zeal Cares — for every product sold, one is given to a child battling cancer. The idea was started by Julia Sora, a high school student in Houston.
“I hope I can spread the word about what I’m doing and the importance of childhood cancer awareness, and the research and struggles they go through on a daily basis,” Sora explained.
ZEAL CARES has helped thousands of children fight cancer
Sora started working six years ago. To date, she has sold 10,000 lip balms on Instagram alone.
Sora now has a profile websiteShoppers can purchase the product at Magpie’s Gifts and soon at Kuhl Linscomb. The increase in sales allowed Sora to expand her reach to help children.
Sora donates products to 18 states and works with 30 hospitals, including MD Anderson in Houston. She even offers lip balms to patients.
“I met (a patient) and his mother,” Sora recalls. “She told me that raspberry was his favorite fruit, but since he started cancer treatment he can no longer eat it because of the mold that usually hides inside. So, he chose raspberry lip balm, he was very excited and it was amazing to see the look on his face.”
Lip balms are sold in four packs and single units. Four cans are $14.75, and one stick is $4.
Before donating, what you need to know to protect yourself
With millions of Americans donating so much money on Giving Day Tuesday, and during the holidays, experts warn that cyber thieves are lurking. Make sure you do the research, said Leah Napolello, vice president of operations for the Better Business Bureau in Houston and South Texas.
“Take some time to investigate the charity,” Napoliello explained. “Learn more about where the money is going. What percentage is going to the programs?”
Donate with a credit card, avoid pressure to donate right away, ask for details about how the charity uses funds, and see fake social media ads.
“Sometimes you will see advertisements appearing on the social networks of certain groups,” Napoliello said. “They can dispense with the names of well-known groups, or charities, and just change the wording a little so you think you’re going to a legitimate, well-known charity, but instead it’s a scam.”
If you donate cash, it can be difficult to get it back. If you are a victim and donate a credit card, you may be able to appeal the deduction. If you fall victim, Napolello said, call the police and alert the IRS and the BBB.
If you are not sure if it is a legitimate charity, you can contact or use the IRS website To check if it is a 501(c)(3) organization.
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