Hide burgers and fries in McDonald’s minimalist pixel art

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Hide burgers and fries in McDonald’s minimalist pixel art

McDonald’s minimal advertising has repeatedly proved that there is little. The latest example of a fast food brand hides its products in pixel art. Produced by TBWA Paris, the commercials do not have a logo – but McDonald’s Big Mac, Philate O Fish, Cheeseburger and Fries are still recognizable through the artwork. Each execution has the tagline “Guess who …

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