Herbie Herbert, Tour Manager and Steve Miller Band, dies of natural causes at 73
Rock director Walter James Herbie Herbert II has died at the age of 73.
Herbert was a patron of famous music promoter Bill Graham, whom he first met as Santana Road.
RIP: Rock director Walter James “Herbie” Herbert II has died at the age of 73
A self-described hippie from Berkeley, California, cut his teeth while managing the psychedelic rock band Frumious Bandersnatch, which included future tour men Ross Valore and George Tickner.
During his time with Santana, he met Journey players Neil Sean and Greg Rowley.
Herbert continued to organize the super group in 1973, managing the singers Don’t Stop Believing until 1993, when he left the reported character’s clash with former singer Steve Perry.
Herbert criticized the group in a 2017 interview with San Francisco radio station KQED around the time Journey’s induction into the Rock and Roll Hall of Fame, calling the band’s condition a “tragedy”.
“It’s all rooted in financial issues, and it’s too bad because it could be the undoing of a great business.”
The Road to Success: Herbert has managed the journey of rock giants in the region for 20 years. He was a patron of famous music promoter Bill Graham, who first met him as Santana Road
Diversification: Skilled businessman, Herbert found ways for the band to make money through recording, concert production, real estate as well as touring and album sales.
Herbert was a smart businessman, and was able to find a bunch of ways for Journey to make money.
He founded their own record label Nightmare Productions, found a way for the band to cash in on their real estate holdings, and was the first to book rock business to play half-time sports gigs.
Herbert also helped usher in a new era of concerts with Nocturne Productions, which pioneered the genre of stadium-scale light and sound productions synonymous with today’s live concerts.
Herbert also directed Steve Miller’s band and co-managed the Swedish groups Roxette and Europe.
The music maker started his career as Sy Kloops in the late 1990s.
Other projects: Herbert has also directed Steve Miller’s band and co-directed Swedish groups Roxette and Europe (above)
The project was such a success that San Francisco’s Fillmore Theater sold out with a troupe that included current and former Journey band members Neil Shawn, Greg Rowley, Prairie Prince, and Ross Valory.
Herbert was also a huge supporter of his local music scene in the San Francisco Bay Area.
His wife, Maya, told Variety:He has really made the lives and careers of so many people better, and as a manager, he has always made decisions based on what serves the greater good.
Journey’s Schon posted a tribute on Instagram saying, “I will cherish all the wonderful times, trials and tribulations we had together.”
Herbie was a great working manager and fought like a mother for all of us every step of the way. I can easily say that without his vision there wouldn’t have been a lot of innovative things we shared. I hold the greatest moments in my heart forever.
Herbert is survived by his wife Maya, two daughters Seiya and Katherine, brother Robert and sister Katherine.
A documentary about his life is currently in preparation.