HBO max 50% off prices for former Amazon customers, all new and former subscribers

Warner Media It’s trying to help make up for the loss of the nearly 5 million HBO subscribers who signed up through it Amazon In the United States with a strong discount offer on HBO Max.

As of September 15, HBO subscriptions via Amazon Main video channels Officially closed. But WarnerMedia is seeking to win back those customers: Starting Friday, those who access HBO via Prime Video channels — as well as all new and returning HBO Max subscribers in the US — can sign up for HBO Max’s monthly ad-free plan at 50% off.

A new limited-time promotion allows eligible customers to get HBO Max for $7.49 per month for six months; After that, the price increases to $14.99 in a regular month. WarnerMedia began promoting the deal Friday at hbomax.com; Customers can also sign up through Apple, Google, LG, Microsoft, Sony, Roku, and Vizio.

The 50% off deal is only available in the US through September 26, and it’s aimed squarely at Amazon Prime users who just lost access to HBO and HBO Max.

WarnerMedia expects the end of HBO on Amazon Prime video channels (which used to cost $15/month) to cause its total domestic HBO/HBO Max sub-base to be a success in the third quarter. But as AT&T CFO Pascal Desroches reiterated this week at an investor conference, the company’s advance guidance for 70 million to 73 million global subscribers on HBO Max and HBO by the end of 2021 factors in HBO’s impact on leaving Amazon Prime channels.

As Desroches previously told investors, AT&T expects most HBO Max subscriber growth in the second half of 2021 to come from outside the United States, and HBO Max recently began its global launch in 39 markets across Latin America and the Caribbean in June, and HBO Max is coming to eight European countries next month When you start replacing HBO-branded streaming services.

Long before the launch of HBO Max, WarnerMedia made the decision to phase out HBO as a subscription through Amazon Prime Video Channels (as well as other digital “channel” providers such as Apple TV) in the United States, because the media conglomerate wanted unified direct-to-relationships. consumers, which allows them, among other things, to collect data for targeted advertising – for example, in HBO Max With Ads tier $10Presented last June.

In the United States, HBO Max offers over 13,000 hours of streaming entertainment, including all current and past HBO programming, the Max Original series as well as content from brands like Warner Bros. DC, Cartoon Network, Adult Swim, Turner Classic Movies and licensed content.

In 2021, HBO Max will broadcast a slate of Warner Bros. films. In full on the same day it premieres in theaters, it is available on the platform for 31 days from release. Next year, Warner Bros. will produce. No less than 10 HBO Max exclusive movies.

Currently available on HBO Max and in theaters is James Wan’s “Malignant,” the latest installment in the terrifying world of Conjuring. Clint Eastwood’s “Cry Macho” kicks off Friday (September 17), with “Sopranos” prequel to “The Many Saints of Newark” and Denis Villeneuve’s “Dune” in October. “The Matrix Resurrections” is scheduled to arrive in December.

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