HBO and HBO Max customers are expected to reach 73 million in 2021

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HBO and HBO Max customers are expected to reach 73 million in 2021

AT&T may no longer want HBO Max, but the streaming platform is collaborating with users.

The home of genre-turning franchises such as Hollywood blockbusters such as “Game of Thrones” and “Supernos” and “Wonder Woman 1984”, HBO and HBO Max added 10.7 million subscribers in a little over a year What, with 2.8 million visitors? On Thursday, AT&T reported that the three months were ending in June. These figures include both HBO Max and HBO TV channels.

The company has 67.5 million HBO and HBO Max customers in the United States, with 47 million. AT&T, which has agreed to sell its media business, expects HBO and HBO Max to have between 70 million and 73 million subscribers by the end of the year, according to earlier forecasts. Will be more than

The most popular streaming service, Netflix, has 209 million subscribers, with approximately 66 million in the United States. It gained subscribers in the second quarter, but growth has slowed significantly and it has lost 430,000 subscribers across the United States and Canada, indicating that this streamer has long dominated. There are cracks in the acquisition.

Speaking on wider industrialization, Jason Keller, chief executive of Warnermedia, AT&T’s media arm, said in an interview: “The only thing I can promise you is change. There is no doubt that change is coming, and it is appropriate because we live in a dynamic time.

WarnerMedia, which includes CNN, Warner Bros. Film and Television Studios and Turner Cable Networks, will be owned by Discovery Inc., as media companies Amazon, Apple, Facebook and Google. The deal, expected around mid-next year, will create the second largest media business in the United States, behind the Walt Disney Company and ahead of Netflix and NBC Universal.

Mr Keller, who learned just weeks before the acquisition was announced, could be fired after the contract expires.

The two companies are barred from working together until the merger is approved by government regulators, including terminating employment contracts. Still, such deals often involve leadership arrangements. Mr Keller said he had met socially with Discovery chief David Zaslav, but did not discuss his job.

“David and I have known each other for a long time, and I think it’s fair to say that we have a lot of mutual respect,” he said.

Mr Keller, who took charge of the company just 15 months ago, said he had no plans to step down.

“There will come a point where I will raise my head next year where I think about it,” he added. “But I definitely don’t intend to do that until 2022.”

Mr. Killer, who was the founding chief executive of Hulu, is considered an iconic class in Hollywood. In 2011, it expanded the industry with a popular manifesto on the future of entertainment, which to many became a critical critique of Hulu’s corporate ownership.

The post panned traditional TV to run a lot of commercials. Mr Keller also blew up the cable, predicting that viewers would eventually drop expensive packages.

After Mr. Clare joined WarnerMedia, he rapidly reshuffled his executive ranks and cut costs in an effort to streamline business.

He then broke the tradition and angered Hollywood (once) by releasing the entire 2021 Warner Bros. films on HBO Max the same day they were scheduled to be released in theaters. The move could cost Hollywood’s biggest players back-and-forth profits. These commissions are based on high-flying producers and Star Box office receipts. But the company immediately executed the deals to ensure they were paid.

Unlike Netflix, Disney + and HBO Max and other new entrants have inheritance agreements with cable distributors and Hollywood studios that make movies and TV shows immediately available online. For more hugs prevent vision.

For Mr. Keller, the move was not about upsetting Hollywood, but part of a larger strategy to please HBO Max.

Looks like it worked. The release of a big screen show like “Godzilla vs. Kong” on HBO Max helped boost the service’s subscriber list.

Mr. Keller plans to continue this strategy until 2022. Warner Bruce will release 10 movies exclusively for the streaming platform. According to Mr. Keller, the relatively short windows in the 45-day theater before the show on HBO Max, and in large-budget films such as “The Batman,” a remake of the comic book character starring Robert Pattinson. Will look

“It’s very different from the world’s 2019 approach,” he said. “Ultimately, I think as long as you’re thinking about it, change can be great not only for consumers, but also for those people.” We will work with them. “

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