Google’s link spam update is complete.

Google’s link spam update was completed on August 24.

Google Search Central originally said the rollout would be completed in two weeks, however, took two weeks longer than expected.

The confirmation, which was posted on Twitter via the Google Search Central account, was based on a subtle reminder published on July 26 when the update began:


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The original post was a reminder of the importance of affiliate links, guest and social posts that are used as a monetization technique.

I’ve heard many times that some old, spammy techniques still seem to work, and it’s often frustrating for people who do it ‘the right way’.

Therefore, this type of update that directly corrects these types of issues would be welcomed by some, but not by those who are actively involved in spam backlink building.

As always, the reaction on Twitter was different, with some being impressed by the ‘results’ of the rollout and others appeasing Google.


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Effect measurement

Whenever an update is released, SEOs use their search term tracking tools and Google Analytics to monitor the potential impact on their website.

Problem measuring the effects of link spam updates?

It comes with what some people call ‘title pokelaps’.

Not to mention other micro updates that are constantly released and not always verified by Google.

This means that any win or loss can be due to this particular update, second update, or something else.

While scrolling through Twitter, there are many surprises about its effects, but many do not explain the direct link between the update and the performance of their site that I could see.

Maybe it’s yet to come

Thanks to Google for using SEO in the best way possible.

In the link spam update blog post, following the best practice guidelines is a special noise for marketers.

“Thanks also to the vast majority of sites that follow our guidelines, focusing on building a website with the best user experience and providing high quality content.”

The post concludes with tips on how marketers should approach internal and external link building:

“Links always focused on creating high quality content and improving the user experience.”

Bottom line

Google’s introduction of a new way to detect low quality link building should be a warning to anyone who relies on this method to manipulate the SERPs.


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Let’s not forget what John Mرller said in February 2021: Basically, it’s important when it comes to building links.

My suggestion would always be that when Google informs the SEO community about an update, whether it confirms that a rollout has started or is being scheduled, it should be used as an opportunity to move beyond the update. Use on

In fact, the update took two weeks longer than expected, giving marketers more time to review their backlink profiles and make any necessary changes.

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