Google’s Fear of a Looming “Bubble Filter Transparency Act” that would enforce fairness, disclosure and accountability – Published Reporter®

Google’s customer solutions team sent an email on November 23, informing them of the “filtering bubble transparency law,” an invoice the tech company referred to as “controversial,” saying it could have “unintended consequences” and could That “disrupts many of the digital tools you use.” File photo: Judith Lenin, Shutter Stock, licensed.

MOUNTAIN VIEW, CA – Internet giant Google made clear this week that it is not happy about proposed federal legislation that, if passed, would allow Internet users an unprecedented degree of transparency when it comes to the search engine results they receive.

The Google Customer Solutions team sent an email to subscribers on November 23 informing them of Bubble filter transparency law, “ Technology company invoice referred to as “Controversial,” Saying it could be ‘Unintended consequences’ can “Disable many of the digital tools you use.”

In June, the US House Judiciary Committee voted to introduce a controversial package of bills that could disrupt many of the digital tools you use — including Google Ads, Analytics, Gmail, Docs, and your business listing on Google Search and Maps. Read the email. “Not only Google has expressed concerns about these bills, but also leading business organizations…saying that bills will hamper innovation,” noting that “digital-powered American small businesses should be very concerned.”

Google Customer Solutions Team

The June 2021 nominee Bubble Transparency Act was introduced by Representatives Ken Buck (R-CO) and David Cislin (D-RI), as well as members of the Senate Committee on Commerce, Science, and Transportation. The bill would require internet companies such as Google and Facebook to give users the option to opt out of AI-based content recommendation systems that specify the order in which information is transferred to the user.

To demand that online platforms give users the option to engage with the platform without being manipulated by algorithms driven by user data.

S.2024 – 117th Congress (2021-2022)

Jon Thune (R-SD), Senior Member of the Communications, Media and Broadband Subcommittee, He said that the bill It would give users more control over what web content they search for, rather than internet companies secretly filtering search results to attract millions in ad revenue or promote certain points of view.

“The more transparency consumers have regarding how social media and other internet platforms are prioritizing content over their services, the better,” he said. “This legislation helps consumers better understand how to use algorithms to select content in the ‘feed’ and gives users more control over the information they absorb.”

– Jon Thune (R-SD), senior member of the Communications, Media and Broadband Subcommittee

Google is apparently not a fan of the potential ramifications of this legislation; They ominously warned business owners in their email this week that the candidate Bubble Transparency Act would do just that.

“Make it difficult for customers to find you because your business listing may not appear again on Google Search and Maps,” “Reduce the effectiveness of digital marketing if Google Ads products are separated from each other and from Google Analytics,” and “Hit your productivity if Gmail, Documents, and Calendar are split and no longer work seamlessly together.”

Google Customer Solutions Team

“Google’s public policy team is actively working with members of Congress and their staff to discuss the potential impacts on the millions of American companies that drive our economy,” the email concluded. “As billing progresses, we’ll be in touch with more information, as well as opportunities for you to raise your voice and be heard.”

Google Customer Solutions Team

According to John Colacion, CEO of Searchen networks, a company that specializes in search engine marketing and also contributes to the published reporter, called Legislation Google’s worst nightmare In an opinion piece earlier this month.

This could be Google’s worst nightmare, as it will not only provide a treasure trove of information about how Google’s secret algorithm works, much more than has already been brought up by search engine experts, but it will also expose Google’s potential and suspected political bias when it comes to displaying News and information sites. This would be unprecedented in the eyes of those who study search engine algorithms.

John Colacione, CEO of Searchen Networks

Bubble filter transparency law

The only “unintended consequences” of this bill will be on Google and other tech giants, who stand to lose a great deal. The level of control over their biased rating methodologies in selecting the content they provide. They hate this bill because they will no longer get away with filling their products and services above others and will stop using their massive influence to win over and break winners and losers.

John Colacione, CEO of Searchen Networks

The bill is in the first stage of the legislative process. It will then be considered by the committee before it is likely to be sent to the House or Senate as a whole.

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