Google’s FAQs on Related Link Exchanges

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Google’s FAQs on Related Link Exchanges

Google’s John Mرller answers a question about link exchange. He was asked how well he was doing. M مولller explained how Google’s algorithms and quality team exchange links between websites.

Background on link exchanges

A link exchange is a situation between two publishers.

Sometimes two websites communicate with each other without any agreement or communication between the two. This is considered a natural correlation.

Correlation and link exchange are commonly used interchangeably, but phrase link exchange is clearly about managing the linking between two websites.


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Change in link exchange tactics

On the one hand, there is a variable in the link exchange on the note which is called the three way link exchange.

A three-way link exchange is where Site A agrees to link to Site B from Site B. Site B agrees to link to Site A in exchange for a link to Site C.

The purpose of a three-way link exchange is to persuade Google to view reciprocal links as direct links, not as reciprocal links.

When are link exchanges considered spam?

The questioner shared that in his link building, many website publishers ask for a link exchange, also called a reciprocal link.


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The concern was that if the exchange of links violated Google’s guidelines, and if so, how many link exchanges were allowed until it was considered spam by Google.


“My question is about link exchange. To what extent are links allowed to be exchanged or not considered spam?

So what are the best practices when it comes to “exchange” backlinks?

Google says link exchanges violate Google’s guidelines

Google’s John Mرller didn’t have to think about his answer.

The answer was quick and vague.

John Mرller said:

“So … a link exchange where you connect with me like both parties and that’s why I will contact you in a way that is against our webmaster guidelines.

So this is where our algorithms will look at it and try to understand what is happening here and try to ignore these connections.

And if the web spam team had to see it, they would say it’s not right.

And if this is the majority of links to your website, then they can apply manual action.

So I will avoid it.

Link exchanges between related sites?

The person asking the next question asked if Google’s negative view of link exchanges was also valid for link exchanges between sites.

There is a long-standing myth that if there is not a spammy technique between the relevant sites.

In the recent past, link sellers have erroneously claimed that because their link inventory contains high quality sites and because they have only sold links to other high quality related sites, Google is right with that. Is. Indeed. Which is wrong

Between related sites“The justification is old, but it has never been gold.


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This person asked:

“Even if it’s totally relevant?”

Mرller’s response to a question about link exchange with related links

John Mرller nodded and replied:

“It doesn’t matter if it’s just as relevant as… or if it’s a useful link like that.”

If you are doing this regularly, we consider it a bad idea because in our view they are not natural links to your website.

They’re only there because it’s like you’re negotiating with another site.


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Link Exchange Loafers

John Mرller noted that if it is a bad idea, if a publisher engages in regular interactions, it means that when it is a strategy that is being implemented.

He also said that if most of the backlinks to the site include link exchange, it could be a problem.

Some people may find that there are shortcomings in justifying small-scale link exchanges.

But Mرller also said that Google would try to find them and ignore them.

Instead of looking for flaws in what M مولller said, it is better to move away from link exchange and not engage in it. It is clear that link exchanges violate Google’s guidelines.


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For sites that want to avoid being banned by Google, it’s a good idea to keep in mind that spammy link schemes are a short-term solution to a long-term problem.


See Google’s John Mller answers the question of how well Link Exchange is, the clip can be viewed at the 9:25 minute mark.

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