Google’s 5 Best Practices for Improving Dell Pages
After making contract pages free for all eCommerce stores, Google offers the best six ways to improve search results on pages.
If you’ve lost it, Google announced yesterday that Dell Pages is now free for all retailers. This allows e-commerce stores to easily highlight promotions and discounts in search results.
Dell pages are URLs that are offered on specific sales events, such as Black Friday or Cyber Monday. When those sales events are live, they appear in a carousel in the search results.
Google recommends five optimization strategies to help retailers get the most out of bargain pages and bargain carousel.
Continue reading below
How to optimize Google’s Dell pages for search results
Based on what Google learned from Black Friday and Cyber Monday sales last year, these best practices are suggested to reach buyers through a contract view.
- Create a dedicated page for each promotional program. Google encourages retailers to create bargain pages for all special promotional programs, not just Black Friday and Cyber Monday.
- Include event description in page titleLike “Black Friday 2021 Deals”. The page title is often included in the text that appears in the carousel of the transaction.
- Add a photo related to the sale. For example, show products on sale or add banner text highlighting special offers or discounts.
- Include text describing the event in page contents. This can help Google accurately identify the page for a specific sale.
- If you show sales details on the day of the event, Add general information about the event in advance so that Google understands that the page is relevant, and then ask Google to re-create the page after updating.
As it relates to the use of banner text in images, Google acknowledges that it generally discourages discs. However, text in images can help on Dell pages.
Continue reading below
Google added that any text in an icon should be displayed in the text of the page and in an appropriate LET tax attribute. The recommended aspect ratio for images in the deals carousel is in the range of 4: 3 to 3: 4.
Finally, Google says site owners should consider registering their promotions in the Google Merchant Center to help display deals on multiple levels.
The bargain carousel is currently limited to the United States and is operational for limited sales events.
Source: Google Search Central Blog