Google Title Tag Updates Casualties Lose Search Traffic.

Google is not showing publisher title tags (commonly called SERPs) for less than 20% of search results. Some in the search marketing community have started calling Google’s title tag update a title pokelip because some sites are losing traffic, possibly to titles written badly in SERPs.

Google Title Tag Update Crash.

Search marketer Lilly Ray tweeted about the casualties caused by Google’s update. He noted that clicks have dropped by more than 60,000 in the past week.

The site did not lose ranking, the average position remained the same.

The result is simple, the site lost traffic because Google rewrote the title tags.

Lily Ray calls Google’s updated title Poclipse.