Google search snippet descriptions still use queries.
Google told us the other day that changing the title of the search results segment no longer uses queries to customize the title of the search results segment. But the details of the search results, the fragments are still customized based on the user’s query.
I asked about it after watching a video (embedded below) published by Google yesterday, which was probably recorded months ago, about how we can control the description of search results. Can I joked about the language around the query and how old the video could be before it was published. But the fact is, the description of the snippet in Google search, at least to this day, is still custom-made, based on which it queries the searcher.
John Mرller from Google shared two questions that lead to the same result, with the same title but with a different description.
[fishing calendar] Vs. [what’s a good day to go fishing] (Click to enlarge):
Here was my joke:
M جانمو۔ The video you released this morning is a week or more old 🙂 https://t.co/vlaI7SJY2e
– Barry Schwartz (rustybrick) August 26, 2021
Videos are harder to update after they are published, unlike HelpDox. pic.twitter.com/zCJeeXfKta.
– Barry Schwartz (rustybrick) August 26, 2021.
John replied:
The piece still changes, so at least that’s it. These recordings are always so far away that I’m glad we don’t have another confrontation :). I think we’ve had some queues since we recorded in the old studio, Horror Things.
– “John” (ohJohnMu) August 26, 2021
So to clarify and know:
I thought these were just titles. https://t.co/YsIatWS1Ef vs. https://t.co/HKJvL78a28 Displays different pieces, for example.
– “John” (ohJohnMu) August 26, 2021
So the query does not customize the title of the Google search results snippets, but they do customize the description as far as possible.
Here is the video:
https://www.youtube.com/watch?v=nnFWqX3bnUQ.
Discussion on the forum. Twitter.