Google says mobile and desktop pages are not exactly alike, but they must serve the same purpose.

Google’s John Mرller then said that your desktop pages and mobile pages do not need to match at all. But what they really need to do is “accomplish that goal.” Mobile and desktop “pages are not exactly the same,” he said.

John gave the example, “Having 16 items on the desktop and 8 items on the mobile doesn’t matter, as long as the pagination still works in one form or another.”

These are the tweets so you can see the specific context.

So you really want to make sure that both your desktop and mobile users have the best user experience that leads them to the goal of the specific page on which they are located.

Discussion on the forum. Twitter.

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