Google responds if links or content determine EAT scores.

Google’s John Mرller answers a question about how a website determines its EAT score. He asked if the links played a role or if it was a content-based score.

John Mرller responded by rejecting the idea of ​​an EAT score or whether it was a technical or SEO factor.

What is happening with EAT?

EAT stands for Skill, Authenticity and Reliability. These are features that are assigned to Google’s third-party quality reviewers when checking websites’ rankings with the new algorithm.

The EAT is ideal for sites that Google has ranked, especially in search results for sensitive topics such as health and finance.

Because Google’s Quality Rate Guide serves as a quality reviewer for checking EAT and Google also recommends that publishers use the guide to review their websites, many people in the search and publishing community Want to know more about EAT to improve ranking.


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Some in the search community believe that EAT involves some kind of scoring.

Related: Your guide to Google EAT and SEO.

What is happening with EAT?

The questioner was trying to figure out what SEO or technical factors might be involved in getting a high EAT score.

The person wants to know what determines the EAT for a website:

“What about EAT?”

Is it determined by quality backlinks or more on the whole topic and pages?

John Mرller explained the EAT.

John Mرller begins his answer with background information on what EAT is and how Google uses it.

“So EAT stands for expertise, authority and integrity. That’s what comes with our quality guidelines.

Quality Reuters guidelines do not offer algorithmic insights.

Mرller rejected the notion that the Quality Reuters Guidelines (QRGs) have insights into Google’s algorithms and made it clear that QRGs are not a handbook for Google’s algorithms.


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He makes it very clear that this algorithm is not full of insights and that in the context of ranking websites, the Quality Reuters Guidelines tell Quality Reuters that they have expertise, options for search queries in specific topics. And focus on the option.

Mueller continues:

“The quality retrieval guidelines are not like a handbook for Google’s algorithm, but what we give to those who are reviewing the changes we make to our algorithm.

And in particular, EAT is specific to specific types of sites and specific types of content.

Related: Google’s Search Quality Reuters Guidelines: A Guide for SEO Beginners.

There is no such thing as an EAT score.

Mueller makes it clear that Google does not have EAT scores.

He points out that EAT is something that quality retailers see but does not include any SEO-related elements.

John Mرller:

“So … from that point of view, it’s not something I would say is Google’s EAT score and it’s based on five links.

This is another thing that over time our algorithms; we try to improve them, our quality writers try to review our algorithms and they see these things.

So there may be some overlap but there is no technical element involved that will take specific elements and use them as SEO elements.

But this is definitely something I would consider, especially if you are running sites that map a wide area where Google mentions EAT in its quality guidelines.

The EAT is a guide, not a rating factor.

Google encourages publishers to use quality writers guidelines as an inspiration to critique their sites.

John Mueller’s comments on EAT are encouraging, especially for those whose content is on sensitive topics.

QRG is designed to provide an objective way to rank search results for new algorithms that are under evaluation.

Google defines what QRG is for:

“We work with external search quality raters to measure the quality of search results on an ongoing basis.” What they are looking for, and evaluate the quality of results based on content expertise, authenticity and reliability. Help us

To ensure a consistent approach., We publish the Search Quality Retriever Guidelines to guide these recipients and provide examples for proper classification.


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Somewhere along the line, some SEOs relied on a document-based non-existent EAT score, the sole purpose of which was to ensure that third-party quality relays were used.A consistent approachTo review web pages.

Related: Google ranking factors


Google defines what QRG is for:

How our quality reformers improve search results.

EAT and Google’s ranking algorithm.

See John Mرller’s answer to the question at the 33:45 minute mark:

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