Google reportedly plans to add free channels to its Smart TV platform – TechCrunch.
Chromecast and other devices powered by Google TV could give users access to free television channels in the future. According to ProtocolGoogle is discussing the possibility of adding its channels to its Smart TV platform with free, ad-supported streaming television providers. Those channels generally feel like traditional TV, and its shows will be interrupted by commercial breaks.
Protocol Chromecast users can browse live channels available through a dedicated menu, such as YouTube TV. Meanwhile, platform-powered smart TVs can show free channels with other over-the-air programming that can be accessed from an antenna. The publication says that this is similar to the way companies like Samsung offer free TV on their platform. Samsung’s free TV service has become so popular that other companies (including Roku and Amazon) have begun giving their customers access to hundreds of free channels.
The addition of linear programming to Google TV could help make Chromecast and operating system-powered smart TVs a more attractive option for bone cutters. Google could officially launch free streaming channels this fall, though it could wait for the feature to be announced until its smart TV partners are ready to do so next year. ۔ Protocol It also says that although it is not clear which channels are currently accessing the platform, Google will likely make deals that will give it access to “dozens of free channels” simultaneously.
Editor’s note: This article originally appeared on Engadget.