HomeGoogle publishes new help documents to control titles and descriptions in search.
Google publishes new help documents to control titles and descriptions in search.
Google has published two new help documents to help publishers control what Google displays for listing titles and descriptions in search results. Also, Google introduced a new term for search results, “title link”.
Control your title links in search results. The first document is called Controlling Your Title Links in Search Times and it first explains what a “title link” is. The title link is the title of a search result on Google search and other properties (eg Google News) that links to a web page. ”
Google then uses a screenshot to point to the title link:
Then this document
Goes through the best ways to write elements, how to create title links for Google search results, <title> How to avoid common issues with elements and how to submit feedback to Google on this topic.</p><br />
<p>As a reminder, in August, Google made a change to the title links that upset several publishers, and Google explained why and pushed it back a bit.</p><br />
<p>See the full help document here.</p><br />
<p><strong>Control your pieces in search results. </strong>The name of the second new help document is given to your pieces in the search results and it first explains what the piece is. One piece is a description or summary of search results on Google Search and other properties (for example, Google News).</p><br />
<p><meta charset=”utf-8″/>Google then uses a screenshot to point to the snippet:</p><br />
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<p><meta charset=”utf-8″/>This document then goes through how to create fragments, the difference between full results and meta description tags, how to pause fragments or adjust the length of fragments, and the best ways to create meta descriptions.</p><br />
<p><meta charset=”utf-8″/>See the full help document here.</p><br />
<p><strong>What change </strong>What has changed from the help documentation is that Google created two separate documents instead of one. Google also added the term title links, including examples of how Google adjusts the title links and makes other minimal changes to the text.</p><br />
<p><strong>Why do we care </strong>These documents should provide additional explanations on how Google displays fragments of your search results and how you can better control what appears in Google search. Also, I’ve always found weird writing about the title in search results, so having a specific name for it (i.e. “title link,”) makes it easy.</p><br />
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<img class=”img-responsive” width=”140px” height=”140px” src=”data:image/svg+xml,%3Csvg%20xmlns=” http:=”” data-lazy-src=”https://news.google.com/images/authors/BarrySchwartz-lg.jpg”/><noscript><img class=”img-responsive” width=”140px” height=”140px” src=”https://news.google.com/images/authors/BarrySchwartz-lg.jpg”/></noscript> </div><br />
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<p> Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on highly advanced SEM topics. Berry’s personal blog is called Cartoon Berry and can be followed on Twitter here. </p></div><br />
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