Google now shows why it ranked specific search results

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Google now shows why it ranked specific search results

The company has announced that Google can now list a number of factors or reasons why it ranks a particular search result in its search results list. This feature is an extension of the result box that was launched in February 2021.

Google search can show web pages and terms found on your query, including terms that were relevant but not directly matched. If there were geographic reasons for ranking the results and more, Google also lists the links to other websites if they affected the rankings. In fact, Google said there are a number of reasons for this section to be disclosed when it comes to why Google ranked a particular page in its search results.

If you do not find the desired results, Google also provides a list of search tips in this area to help improve your search.

What does it look like Looks like here’s a screenshot. As you can see in the “Your search and its results” section, Google lists multiple bullet points because it categorized that particular piece. The above section, the “Source” section, is out of date and was launched in February, as mentioned above.

Google shows what factors. Google didn’t tell us all the factors that were shown, but these are the ones I saw during the test:

  • Search terms that appear in the result. In this case, Google will show you which terms matched the search query and / or the HTML web page that Google ranked. Matches are not only visible content but the title can also contain words in HTML like tags or other metadata.
  • Search terms related to your search. So not only will Google be based on your exact query, but the terms related to that query will also be “relevant”. In the example above, there was a query [shot] But Google has expanded the meaning to “vaccine.”
  • Other websites with your search terms are linked to this result. This is the site where you put your search terms on those pages and links, actually linked to the results listed in the Google search results. Yes, explicitly links to Google for ranking purposes. Are used.
  • This results in images related to your search. Google will also look at the images on this page to see if those images, perhaps the file name of this image, are on this page and are relevant to your query.
  • This is the result [Language]. Language is important and right now it’s just a feature of English, but when it spreads, Google can show other languages. So if you search in Spanish, Google is more likely to show you Spanish results. Or if you search in Spain, Google may show you Spanish results.
  • It is relevant to find the result [region]. Google can use searchers’ location, site location, and query to determine if a searcher wants to find a webpage that is more relevant to a specific region. In the example above, someone is searching in Vermont [get the shot] Maybe want to get a local vaccine website in Vermont. Sometimes the questions are down to the city level and sometimes it is not about the region. Google will show these details in this area.

Find suggestions. Google will also help you hover your mouse cursor over the words in the box to find the best way to narrow down their search results. In the screenshot below, you can see that Google, the search engine, would like to add a minus sign to the word running to filter out these words.

Google can offer a number of search queries that are specific to the query and the “About this result” box for that page.

Rolling right now. Google is now doing this in the United States for English results. As long as this story goes live, we expect it to show up in 10 queries based on the US, but by next week in almost 100 queries in the US. Google said it would expand its overtime to more countries and languages.

Google will not say how many searchers actually use the “about this result” feature, but it is clear that Google is expanding its feature set and investing in it. Google said its feature could be viewed hundreds of millions of times, but did not say what percentage of users used it.

Why do we care SEOs and marketers have always wanted to know why Google ranked a particular site for a given query. Well, Google is now giving you a very detailed look at why this site was rated for this query with this new box. Indeed. It’s not the weight and signal of the rankings, but it does tell you if the words match or match, if people link to the site, if there are geo-specific reasons, and more.

From a searcher’s point of view, it helps a searcher understand why Google has rated this result and can provide more confidence to Google and its searchers through transparency.


About the Author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX programs. He owns Rustel Burke, a New York-based web consulting firm. He also runs the popular Search Blog Search Engine Roundtable on very advanced SEM topics. Berry’s personal blog is called Cartoon Berry and can be followed on Twitter.

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