Google Local Pack with Offer Label Attribute
Google is testing a new icon or label attribute in the local pack for “packages”. The icon looks like the price tag label you see in stores and next to it, it says “Offer”. It displays the offer submitted by the business in its Google My Business listing.
It was viewed and posted by Brody Clark. Twitter. “Google is now testing them to show more exposure in search. Now showing a ‘offer’ symbol + label in Map Pack / Local Finder (new), with this list all offers will be shown together,” said Brody. Have been (normal). “
Here is a screenshot of:
She shared more photos showing how local listings have made these presentations in their local knowledge panel:
The latest in local SEO: Create your presentation posts – Google is now testing them for more visibility in search.
Now showing an ‘offer’ symbol + label in Map Pack / Local Finder (new), all offers are shown together with this list (normal)
Timeline updated: https://t.co/j6IUtkSa1z. pic.twitter.com/HUoOWXV76F.
– Brody Clark (robrodieseo) September 30, 2021.
For local businesses, it makes sense to test Google My Business offerings if Google shows the offer icon more often in local packs.
Discussion on the forum. Twitter.