Google Link Spam Update Complete.

Google has completed a rollout of the link spam update that began just four weeks ago. “Link spam update is now complete,” Danny Sullivan. Said With a Google search contact account.

Which took so long. Google originally said that the update would continue for the next two weeks. But as you can see, it took two more weeks to complete – four weeks in total. Why did it take so long? Google didn’t say that, but I suspect things got a bit stuck and the rollout hit some unexpected glitches.

Original announcement. “In our continued efforts to improve the quality of search results, we are launching a new link spam-fighting change today – what we call the ‘Link Spam Update’. To begin with, link spam in multiple languages ​​is more effective in identifying and eliminating more widely. Sites that participate in link spam will see changes in search as these links are re-evaluated through our algorithm. Is. Google wrote.

Declare link spam. You can see that the word Google used here was “null”, which doesn’t necessarily mean “punish”, but instead, ignore or just count. Google’s efforts around link spam have been ignored and spammy links have not been counted since Penguin 4.0 was released in 2016.

Why do we care This can be a daunting task for you or your clients as it took a month to get started. But if you notice a change in your rankings, perhaps in the last month, largely, it could be related to this new link spam update. Make sure your links are natural and in line with Google’s webmaster guidelines. Work on improving your site, so that it naturally attracts new links over time.

As Google wrote, “Site owners need to make sure they’re following the best practices that come in and out of links. Focus on creating high quality content and improving the user experience.” Concentrated links always win. Promote awareness of your site using appropriately tagged links, and monetize it with appropriately tagged affiliate links.

About the Author

Barry Schwartz is a contributing editor at Search Engine Land and a member of the programming team for SMX Events. He owns RustyBrick, a New York-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on highly advanced SEM topics. Berry’s personal blog is called Cartoon Berry and can be followed on Twitter here.

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