In July, we reported that a hotel listing could now add sustainability and environmental certification to their listings in Google My Business. Well, now, Google is showing environmentally certified green labels in hotel listings in Google search.
Google said: “Earlier this week, when you search for hotels on Google, you’ll see information about their sustainability efforts. Certified to meet the highest standards of sustainability, they will have an environment – a certified badge next to their name. ”
Here is a screenshot of it (click to enlarge):
Now if you want to see more details, click on the listing and go to the About section and scroll down to the Echo section below:
Here is a GIF that Google has shared in Action.
Again, if you have a hotel, you can add these details to Google My Business. Google added: “We are working with hotels around the world, including independent hotels and chains such as Hilton and Accor, to collect this information and make it easily accessible. Sharing with travelers To add attributes to your business profile, just sign in to Google My Business or contact Google My Business Support. “
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