Google has introduced new features for local search.

As more searchers search for the “news closer to me” question than ever before, Google is launching new features for local search results and new tools for journalists.

Google reports that the search for “news near me” has tripled in the last five years, reaching an all-time high in May 2020.

Google Local SearchScreenshot by:, November 2021.

In response to the demand for local news, Google is adding new features to search results to help people find relevant stories locally.


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Google is also releasing new and upgraded tools for journalists to create more work that is digitally compatible.

Here’s an overview of everything Google is rolling out.

New features for local news in Google search

New features in Google Search will make it easier for people to find content from local news publishers.

  • Local News Carousel: Google will display a carousel dedicated to local news when there is a local that is relevant to the user’s query.
  • Top Stories CarouselAuthoritative local news sources will most often appear in the top stories carousel, which are usually reserved for national publication stories.
  • Deep understanding of topics: Google is improving its ability to integrate broad themes with local stories. For example, the search for “football” may return stories about the searcher’s local teams.
Google Local SearchScreenshot by:, November 2021.
  • Local tweets: Local news seekers can now bring to the fore the tweets of local, authoritative publications and journalists.
Google Local SearchScreenshot by:, November 2021.

New tools for local news reporters

In addition to helping searchers, Google aims to help journalists provide locally relevant data that they can incorporate into their stories.


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  • Census Mapper Project: An embedded map showing census data as well as census locations at the national, state, and county levels. Data collected and processed by the Associated Press.
Google Local SearchScreenshot by:, November 2021.
  • Common Knowledge Project: A newer version of the existing tool, which allows American journalists to explore local data, integrates journalists’ impressions and new features, including geographic comparisons, new charts and visuals.
Google Local SearchScreenshot by:, November 2021.

Google will continue to invest in developing new tools to help local news publishers create more compelling stories.


Featured image: K3Star / Shutterstock

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