Google has changed verified titles to prevent them from using the query.

One week after Google changed the titles in its search results, the search company confirmed that it had made the changes. I mean, why didn’t Google just write about it when they first saw it, did they think we wouldn’t notice?

“Last week, we introduced a new system for creating titles for web pages,” Google said. Yes, we first covered the change of title a week ago last Tuesday, August 17th. Google confirmed the changes on Twitter but only after being like the SEO community, wow – what did you do to my Google title?

Then a few days ago I emailed some questions to Google, Danny Sullivan of Google answered them all in this official blog post.

In any case, there are some very interesting things that Google has said about the change that I want to highlight.

No use of queries.

I think the biggest change here is that Google said it wouldn’t normally use search queries. Google wrote, “Previously, titles may change based on queries issued. This will not normally be the case with our new system. The reason is that we believe that our new system produces such titles.” Doing things that work best for documents as a whole, to describe what they are, regardless of the specific question. “

The title that Google uses for your page will not be dynamic based on the query – which is a big change.

Titles are still important.

Google says 80% of the titles it uses in search results are extracted from HTML title tags. The other 20 content that appears on the page may be from header tags or other areas. “Of all the ways we create titles, the content of HTML title tags is still the most likely to be used, which is more than 80% of the time,” Google said.

So don’t stop creating Google titles.

Headers are more important now.

While this listing is 20%, it seems that Google is putting more emphasis on header tags, H1s, H2s, etc. Inside H1 tags, within other header tags, or which has been enlarged and highlighted using style treatment. “

Links can still be used.

Sometimes we’ve seen Google use anchor text links for headlines over the years. Google said it could still be “consider other text on the page, such as text inside links pointing to pages.”

But then, 80 times, that would be the title tag.

Google will improve.

If anything is shown this week, it shows that Google’s change has created some embarrassing headlines. Google is aware of this, as I covered earlier this week, and even said in this blog post that it will make further changes and has already made changes to improve it. “Our new system is already undergoing feedback-based improvements, and we will continue to work to improve it over time,” Google wrote.

New titles are better.

That being said, Google said the search team experimented with this new way of generating titles and showed great improvement in results, which is enough to get it started. “Our testing reflects the change we’ve introduced that produces titles that are more readable and preferred by searchers than our old system,” Google said. My guess is that Google will continue to improve based on the examples we’ve shown them.

Why change?

Google said that sometimes HTML title tags do not describe the page in the best way, Google wrote. “HTML title tags do not always describe a page well. In particular, title tags can sometimes be too long, full of keywords, and there is a complete lack of title tags or repeated” boiler plate “language. May contain. “

Now, the boiler plate does not have the title tag in this format. [unique content about the page] – After the company name Danny Sullivan said here:

So make sure to focus not only on good actionable HTML titles but also great headers and content on your page.

Discussion on the forum. Twitter.

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