Google Core Update, Google Product Review Update, Google Mobile First Indexing, Algorithm Hell and 18 Years

How to summarize this SEO video is a crazy week to end a crazy month of Google changes. Google completed the November 2021 cover update on Tuesday afternoon, November 30th. So you know, 60% of SEOs said they didn’t see any changes with this basic update. Then one day later, on Wednesday, December 1st, Google began rolling out the second product review algorithm update of the year with new rules and changes. Google also told us that it was closing the first mobile indexing deadline (I forgot to talk about it, so read this news below). Google admits that there are some rare cases where a site can go to the Google algorithm or hell. I posted a big Google Webmaster Report of December – it was a crazy month. Google says that the speed of the site is not why your rankings have increased or decreased significantly. Google said the changes to your URL a year ago are not because your ranking is still down today. Google says that human-readable sitemaps are not really necessary for SEO. Google still does not index any parts of a page. Google says links to smaller sites are fine. Google Ads Performance Planner added a bunch of features. The Google Merchant Center has a new Competitiveness Report and a report to indicate which badges you are eligible for. Google Shopping ads automatically show negative prices for some ads. Google is developing an expandable snippet carousel. Google is also showing language carousel in some countries. Now you can filter out healthcare providers by the insurance they accept in the US. And I’m humbled to say that I’ve been writing about search for 18 years now – this is the 18th anniversary of the Search Engine Roundtable. And if you want to help sponsor these blogs, go to This was the news of this week’s search on the search engine round table.

Sponsor: This week’s video is sponsored by Recap Loud Interactive, a Chicago-based SEO firm led by Brent D. Peine.

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