Google confirms updates to create web page titles.

Google’s Danny Sullivan has confirmed that the search engine is updating the way it creates web page titles in search pages.

“Last week, we introduced a new system for creating titles for web pages. Before that, titles could change based on queries issued. This is usually not the case with our new system. The reason is that we understand that our new system is developing titles that work best for documents, to indicate what question they are about.

Google’s new web page title creation system has been extensively documented since it was discovered in live search results last week.


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As people in the SEO industry have observed, Google is actually replacing web page titles with other page text.

“Also, while we’ve moved beyond HTML text to create titles for over a decade, our new system is making more use of that kind of text. In particular, we’re using that text.” We look at the main visual title or headline displayed on a page, the content that site owners often find.

Inside the tags, other headers are placed inside the tags, or made larger and more prominent by the use of style treatment.


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When changing the title of a web page, other text on the page may be considered.

Google may also consider using text in links pointing to pages.

Why is Google doing this? Sullivan went on to explain.

Why is Google using HTML title tags more than text?

Google may consider using other text in cases where the HTML title tag of a page does not properly describe what it is about.

Sullivan says title tags don’t always describe a page well because they can be either:

  • too long
  • Full of keywords.
  • Contains no text or boiler plate.

“Overall, our update is designed to create more readable and accessible titles for our pages. In some cases, we may include site names where it is considered helpful. In other cases, When faced with a very long title, we can choose the most relevant part instead of starting from scratch and cutting out the more useful parts.


Source: Google Search Central

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