Google Advertising Insights Page 4 updated with new features.

Google Ads is giving businesses access to more data on the Insights page which should help maximize sales during the holiday season.

According to Google data, 53% of consumers plan to shop online. More This year compared to last year.

The Insights page will provide you with the information you need to keep up with consumer trends and improve campaigns to get your ads to more buyers.

In the coming weeks, Google Ads is introducing four new features on the Insights page to bring results during the business shopping season of the year.

4 new features on the Google Ads Insights page

The following features are being offered in beta to advertisers around the world.

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  • Demand forecast: Predicts six-month search trends with future insights that combines machine learning technology with past seasonal search data. Insights are personal to your business.
  • Consumer interest insights.: Collects high-performing search queries that drive performance in your campaigns. This includes the number of people who searched for each theme, its development, and how it performed in your account.
  • Audience insights: Learn about your customers’ interests and affiliations, such as which creatives resonate most with them.
  • Change history insights and auction insights.: Find both Insights from Change History and Auction Insights spread across the Insights page. Learn how changes to the auction or account changes affected the performance of your campaign.

Google explains how retailers like Etsy are increasing sales with the help of data on the Insights page:

Many businesses are already using the Insights page to drive growth. Used to help inform ad copy. Increased sales of Google search and shopping campaigns in this subcategory by 49%. “

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Expect the above updates to launch in the coming weeks at both campaign and account levels.


Featured Image: Raffa Press / Shutter Stock

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