Google Ads removes campaign drafts in the updated experiment page.

According to reports from several PPC professionals, a new experimental workflow for selecting Google Ads accounts is being launched. A tip for Dario from the Marketing O’Clock Discord Channel to see this update for the first time. Google declined to give a specific date for the launch of the feature.

Why do we care Marketers who often use experiments to identify ways to improve their campaigns may find that “Super annoying“We have to make a draft first. This new workflow eliminates this step, which makes the process less complicated, which can save advertisers time.

Similarly, being able to adapt to changes from base campaigns and get customized reporting based on experimental goals can also be a time saver and make the Google advertising experience much more useful to advertisers.

New Google Advertising Experiences page. Advertisers accessing the New Experiments page may see the following notes: “The New Experiments page allows you to create experimental campaigns without drafting, automatically synchronize changes from your basic campaign to your trial campaign, and Allows you to get customized reporting based on experience. Goals. ” The tip of the hat Brett Bodofsky To share notices on Twitter.

Below are screen captures of the new workflow, courtesy of Greg Finn from Cyprus North.

Photo: Greg Finn.

Left-hand navigation has been updated from “Drafts and Experiments” to “Experiences” only to reflect the change.

Photo: Greg Finn.

There are three options: optimize text ads, video experience and customized experience.

Visit the “Improve Text Ads” option. Photo: Greg Finn.

Not just for advertisers in the United States Michelle Senator, a digital marketer based in Italy, also saw the update. Google has not said whether the update will be released globally.

What Google said. “We do a lot of experimentation and we’re always looking for new ways to improve the experience for our advertisers, but we have nothing special to announce right now,” a Google spokesperson told Search Engine Land. When asked about the workflow of new experiments.


About the Author

George Nguyen is the editor of Search Engine Land, which includes organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

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