Good writing is much cheaper than special effects

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Good writing is much cheaper than special effects

In the movies, it’s obvious. It costs less to make Big Lebowski less than a miracle movie.

But metaphor only applies to any kind of creative project.

We are often mistaken for ‘special effects’. It’s easy to set a goal above average, to spend on it, to spend money. Committees and corporations are happy to pay extra for reassurance and consistency. It tends to be mediocre, because mediocre predictability and management seem worthwhile.

But on the industrial forces, on the special effects, on the promos, on the hype, the race to spend more and more will be more important in finding the time and trying to design something great instead.

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