Five Proven SEO Tips for Promoting Your Small Business Website
As a busy small business owner, search engine optimization (SEO) can seem like an unnecessary extra task, especially if you don’t know where to start, how to implement the best practices. Go But don’t let the word get you down – the concept of SEO is simple and can be a powerful tool when it comes to getting free online traffic from organic search.
When you search for anyone online, search engines like Google and Bing search through the web and present you with websites that have been cataloged in the past, and which ones are most relevant to your query. Are relevant.
Search engines rely on a variety of factors when it comes to positioning from position 0 to position 100. (Search engine result positions) This will be the first page display. Search engine optimization focuses on improving content (whether it’s text or images) and metadata for specific topics to create relevance and authority on the desired topic.
Whether you are a startup, a small business or a large company, the principles of SEO remain the same. However, there are many proven quick wins that can help small businesses achieve better results and increase their ranks against larger competitors. Here are five top tips to help you overcome search engine algorithms.
1. High quality material is key.
It is important to make sure that whatever content you put on your website is of the highest quality. Your written and visual content should be informative, engaging, reliable and provide information on topics that your competitors have not started writing about. It can really be an in-depth article on various topics inside and out. It tells Google that you are a reliable source of information so you have an authority figure in your location.
If your articles contain content with titles and sub-headings, Google will be able to easily find the information and promote you in its search rankings. You’ll be amazed at how often it is monitored, possibly leaving digital limelight to your competitors instead.
2. Consider using long tail keywords.
Whenever you search online, you also use search terms called keywords. Suppose you have a flower business. If your customers search for the keyword ‘bouquet of roses,’ Google will search the web for relevant authoritative pages that mention the bouquet of roses. The problem is that these types of keywords are hot property – top floristry companies will likely have a monopoly on the top positions because they have the time and money to invest in PPC advertising and SEO.
All you can do to combat this is to focus on long-tail keywords that contain 3 or more words. If your Google users have a ‘bouquet of roses for first dates’ and you’ve written a standard, in-depth blog post that covers this specific topic, you may want to look for this ‘search phrase’ first. There will be a better chance of getting page rank.
As a small business, by finding niche related subtitles and using long tail keywords accordingly, you are targeting different searches and not only getting customers to your site faster and more easily. The opportunities to find the source are maximized.
3. Add shapes to next-generation images.
This tactic is often ignored by 80% of websites and is probably the easiest step you can take to improve your site’s performance, loading time and image search traffic. Wrapping your head is easy and image search with minimal effort will help increase your SEO traffic. Most websites will include some type of image and this is a helpful way to give more context about your business, team or founders.
The key here is to focus on the next generation image formats, which offer better quality with less file size. There are a variety of next-generation formats, such as JPEGXR, JPEG2000 and WebP, all of which are Google’s favorites. The small size of these images directly affects the performance of your website while still offering high definition quality for end users.
4. Make sure your website has both internal and external links.
You might think of a search engine as a spider running with a web, the more links your pages have to other pages, the more easily the spider can move forward and find more nodes. If there are too many links on your page, the spider will end up there more often. This is commonly called backlinking.
If Google can see that your page is referenced in many places, it will move some of the linking options to your own property or page. This is commonly called ‘link juice’.
As a small business, you can only have 20 or 30 pages on your site, so it’s easy to put internal links in each page and in doing so you make sure that ‘Spider’ can reach all the pages. Is. It’s also important to make sure you add internal links to relevant sections using buttons, navigation menus and text links.
The first step is to make sure you don’t have any ‘orphan pages’, these are pages that are only accessible via URL and not linked from anywhere. As a rule, it’s a good idea to have 2-3 internal links per page within the sections that contain the content.
For example, adding internal links to a ‘About’ page that leads to a contact page is a great way to move beyond how we interact. Similarly, if you have a blog post about how good a specific routine is for your health, it is a good idea to share information either internally from your own products or services or externally. Attach sources or documents that prove you’re telling the truth.
You can choose to add links to the best-selling product category page to take users to areas where sales are likely to occur. You’re effectively creating a map that guides users, and search engines, where you want them to end up on your site.
Ensuring that your site is linked to external sources while focusing on getting better SEO results and higher first page rankings Think of online magazines, newspapers, blogs, odd experts) This will strengthen your authoritative position, increase your SEO rankings through association and appearance frequency.
5. Maintain Google’s performance requirements.
It’s important that small businesses take care of their website’s page load times and performance. The performance of websites nowadays affects not only rankings but also sales. Think of it this way, we live in a fast-paced world where buying something is usually done within a minute. You open your phone, do a quick search and you’re probably going to a product page and checking out is as easy as 1-2-3.
In addition, Google now monitors overall website performance based on how fast your server responds to requests from load times and collects performance data from users (called field data). ) And using specially designed tools to measure specific parameters (called lab data). By August 2021, Google is measuring speed against a new set of performance called Core WebVital, which is a direct ranking factor.
The better your page is up to these KPIs, the more likely it is that the site will show up in Google search results, send more traffic and increase sales and revenue.
A quick solution ensures that you are hosting your website on a platform that provides fast loading time, and ideally hosts your website in the country where you work. Will Learn more about your site’s performance and get tips on how to improve it with Google.
While these are quick wins, there are many innovative activities you can implement that require coding and expertise. If you are in this position, it would be appropriate to consider bringing in an SEO expert to assist you in your SEO journey.
Like other areas of business, if you can bring in people who can focus on areas you don’t specialize in, you can focus on other key areas of your business. If you are thinking of raising your hand as much as possible, there are many free online resources so you can turn your head inside and out of SEO, such as Moz.com and Ahrefs.com.
After all, you don’t have to be a supporter to start small but important differences. By following the steps outlined, you can lay the groundwork for great SEO results, not only to help you find customers tomorrow, but also without paying a penny in weeks and months. Be patient with the process and be prepared for long-term rewards.
Anthony David Saladrio, SEO and Content Manager, Fasthosts.