Facebook will roll out payroll shops in August

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Facebook will roll out payroll shops in August

Facebook Pay will be available as a checkout option for Shopify sites in the United States from this August.

So far, Facebook has had a payment system for transactions in its apps. It is used to send money, make purchases, make donations and much more.

As of August, the use of Facebook Pay could offer a smooth checkout experience for US Shop Merchant customers.

“From the beginning of August, businesses in the United States that use participating platforms will have the ability to make Facebook Pay available on their website as a payment option, and to their users. Provide the ability to speed up checkout without re-entering your payment information.

We are launching rollout with Shopify merchants and expect to expand our availability over time with more platforms and payment service providers.

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When users choose Facebook Pay as a checkout, they can log in with their Facebook credentials, and payment forms will be pre-populated with information stored in their account.

This low-friction, mobile-friendly checkout experience can help businesses drive higher conversion rates.

Details to note about Facebook Pay

Facebook’s announcement adds a number of disclaimers that appear to be instructing users who may be tempted to use Facebook’s branded payment system.

The company notes that payment details are kept confidential and secure, eliminating the need for businesses to manage this information at the end of the day.

As it relates to the partnership between Facebook and other companies, it has been stated that the payment details provided through Facebook Pay will not be used to serve personalized advertisements.

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Payments and transactions made through Facebook Pay will not be shared in the user’s Facebook feed.

The role of Facebook Pay is starting with Shopify merchants in the United States, but it is expected to expand over time with more platforms and payment service providers.

Source: Business for Facebook

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