Experimentally, Stella Artois took the restaurant concept to a new level. It’s global now.

Crispy, steamed fries and cold beer. It is a collection that has become almost universal, but its origins are deeply rooted in Belgium. So while Anheuser-Busch InBev was looking for ways to create more brand awareness in Colombia for Stella Artos, a leader with a rich Belgian history, the marketing team turned to pairing with more than 200 people.

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