Examples of industrial website design for CNC machine shops
According to Thomas’ recent Industrial Buying Habits survey, 73% of those surveyed pay attention to your website. One respondent said, “You should have a website. On it, be very clear and detailed about your delivery capabilities and limitations. All public contact and social media channels, locations and areas offered. , Include your business structure, history and mission / vision.
As more manufacturers move from traditional growth methods to digital marketing strategies, here are some examples of industrial website design to get your CNC machined website ready to get more leads.
Easy, clean navigation
Today, over thousands of years, the U.S. labor force accounts for more than 35%. Which is the biggest race of work. For manufacturers and CNC machining companies, you need a state-of-the-art, responsive website to fully engage the target audience of buyers, engineers and MROs.
Respondents to an industry survey by Thomas said, “When designing your website, make sure it’s informative and easy to navigate. If I’m struggling to navigate a website. If you do, you have 30 seconds and then I’m gone.
There is a lot of information on Helander’s website that reflects the quality of their products and services, but navigation is an easy and straightforward way for visitors to find their way around the site. From their components to finished product portfolios to details of available CNC machining equipment, Helander’s website aims to employ its customers and generate leads.
Putting your customers at the center of your business strategy is more important than ever – and Helander’s goal is to accomplish that. COVID-19 Response Letter Banner. In addition to your conversation Business’ coronavirus response With traditional methods such as email or phone call, it’s a good idea to post your company updates on your website. Online updates let consumers know how you keep public areas of your business clean, your employees safe, and how you maintain your performance. Transparency is key not only to customer relationships, but also to new relationships. Also
learn more: Stay connected to users by spreading corona viruses
Quality website images
The Devine Port Machine website is another great example of a machine company with clear website navigation. Their navigation distributes visitors to all kinds of websites. Distributors, buyers and even Devin are interested in a career in the port machine.
The Devine Port Machine website includes clear, standard website images (and videos) that take your website to the next level. The quality of your website speaks to the quality of your manufacturing brand.
Studies show that consumers are more likely to engage with a video and are more likely to purchase a product after watching the video. We love that the Devine Port Machine Resources tab has mixed media to engage engineers depending on their needs and personal preferences.
CNC machining companies need to publish more than one type of resource because different audiences have different needs and job functions. 3 more B2B buyer personalities here. Today, when shoplifting videos help industrial companies stop selling, there are travel restrictions everywhere.
Unique home page CTA
One has many components Effective website strategy To generate leads. To make your website truly a lead generation machine, it needs to include great content, design, SEO and paid campaigns. (Blink, Thomas industry experts can do all this to make high quality leads for you.) Great content includes Unique Call to Action (CTA). This is an important part of breaking down the prospects of website visitors into RFQ or email users. Call to action (CTA) is either text, an image or a button that is directly linked to the landing
The Metal Craft Riverside website has unique CTAs that encourage visitors to click. Instead of the traditional “Contact Us” button, they have a “Get in touch” button in their navigation. We also appreciate their “built-in process” CTA, which is linked to their business’s tagline messaging. Clear, unique CTAs in your website and online campaigns should easily identify prospects with digital sales tools, guides, and ultimately lead and sales for you.
Back to basics: Lead generation for manufacturing basics
Facilities and equipment
Showcase the possibilities of adding a section of facilities and equipment to your website that can help meet the needs of the quality tools, machinery and state-of-the-art shop you are helping. Because more industrial buyers are doing extensive research on companies before considering forming a partnership, such details may make a difference in whether or not you can be considered as a supplier.
> Distributor of advanced industrial plastic shapes and CNC-machined components and fabric. This manufacturer Facilities page Displays the goods that are on the floor of their shop. With two separate sections for CNC mills, CNC lathes and meteorology, the Advanced Industrial site provides visitors with high-quality images and detailed information about each piece of machinery. Disclosing this information in detail shows the possibility that the manufacturer is complete and can produce high quality products.
Ardel Engineering Specializes in precision CNC machining to manufacture products from plastics, metals, and other engineering grade materials. This CNC machining company provides an extensive list of equipment for different capacities. Although not as heavy as the Advanced Industrial Facility page, it is effective for detail. Ardal has also added a video to the page to give buyers a “how to” demonstration of their Gibbs cam software.
Both of these manufacturers provide a clear “Contact Us” CTA on these pages so that consumers’ l. Make it easy to access so they have questions or want to share the list.
Email subscription CTA
The Astro MachineWorks website, especially on their homepage, contains a number of lead generation components, such as the controversial colored hyperlinked phone number. But one of our favorite designer lead generation components on their website is their CTA for most email users.
If you want to grow your email list, an opt-in option on your website is one of the most effective ways. We love that Astro Machine Works’ CTA is a full-width banner and lets visitors know exactly what they’re signing up for. The colors are on-brand but the banner itself contrasts with the light background of the rest of the page which attracts the reader’s eye – additional design points that the banner is also a fine background image.
Astro Machine Works e-mail feeds customers with news of new products and services, partnership announcements, new convenience locations, and more. These days, more and more manufacturers and CNC machine shops are developing resources to help employ their customers, and drive sales using email campaigns.
Another angle: 11 Tips To Grow Your CNC Machining Business
Examples of work and customer stories
Customer stories, case studies, and testimonials are important to industrial companies, not just B2C companies. Research shows That strong emotional appeal can give three times more references to the mouth. Customer stories published online that provide an perspective or share a need similar to what your audience is experiencing make your company’s services more personal.
The South Coast Manufacturing website has a lot of information to engage your target audience. Their CNC Machining Services page lists their features, industry focus, and file formats. Part of the engineer’s job function includes assembling parts, assembling and developing new components, so looking at the file format clearly available on the services page can help them – and the South Coast manufacturing lead generation component. Works as
Avon Machining Manufactures medium to large size, complex and high precision parts. Although Avon’s website features a useful case study page that tells user success stories, another element of the site that really works is “Markets presented“Page. This simple, but effective page helps shoppers understand Avon’s industries and how best they can help with specific projects. Each specific industry page includes not only educational content, but also the website. Provides enough. The cost of SEO for targeted industries.
learn more: How CAD models drive lead generation
Videos and multimedia
Now more than ever, the Covid 19 epidemic has made it more difficult to visit factory facilities and see machinery in stores. Online exposure of video and multimedia elements is essential for customer and potential engagement. Such , Ideo marketing for industrial companies It has become a great way to connect with consumers.
Technox provides machine shop work to a range of machine industries. As one of the largest stores in the Chicago area, Technox has a video on its website showing them in and out. This video shows Unique sales tips Technox helps buyers who are testing to work with different companies to stand up to them. The video also shows Technox machinists and engineers demonstrating skills and experience. Machinery can only perform with its operators and designers, right?
Concord Precision Manufacturing Specializes in large-scale casting and custom machining of assemblies. This manufacturer has taken a different approach to using video content. Concord provides users with a video detailing their basic services, including “large diameter CNC milling and boring services”. An overview of a business or service can be effective in showcasing your business skills, machinery, capabilities, capabilities and bottom line. Although not a traditional “factory tour” as the Technox machine shows here, this video style still offers the potential for the essence of this feature.
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More industrial website design resources
Simply put, your industry website wants to generate leads for you. If you are not expecting the results you are expecting, check out the resources below for more insights or contact us for a free digital health check. We will definitely tell you how you can improve your online presence to get quality leads and how your presence compares to competitors.