Disrupt your social media presence
What does your social media policy look like? Is it a mix of informative, informative and fun? You are changing when you send and what are you sending from you? If the answer is no, you can improve with your social policy.
According to Darren D’Altorio, head of social media for digital marketing company Wpromote, one of the most powerful methods that companies and individuals can use on social media is pattern disruption.
“If you get people to think in a universal pattern, their attention will diminish with each post. They know what to expect, “he said. “Pattern disruption changes that.”
A pattern disorder, or pattern disorder, is something that forces someone to change their natural way of thinking. For social media, that means changing the times when you post and, more importantly, the content.
If you can help it, there should not be several posts in a row that follow the same theme. If there are two informational emails behind you, sprinkle in something that is going to differentiate from it. Successful accounts will often show some funny or light posts in a row to draw the user in and hit them with some information that the company wants to get over or that is very important, said D’Altorio. Often it will increase engagement for all posts.
This is what forces users to change from what D’Altorio considers “tilted forward” to “tilted back”. A user who leans forward is quick to scroll through posts, does not participate much in the content, while a lean back user is a participant and allows content to attract attention. This usually happens with humor, which has shown the greatest drowsiness.
“After you post some funny posts, then [user] “I’m going to think the next post will be funny, they’ll be back,” said D’Altorio. “Suddenly you are hitting them with some serious things that are interfering with the user. And since they are still leaning back, they will participate in the content.
D’Altorio likens it to quizzes showing words shuffled together, except the first and last letters are correct. Most commonly, the brain can encrypt a word because of these two letters. It understands patterns well. The same goes for social media. The words may differ in post, but if the content is similar, the brain will automatically recognize it.
“If you’re getting into a pattern with entries, people start adjusting. Their brain works: “I know what to expect,” said D’Altorio.