Disney’s Incanto, Child Vaccines Raise Thanksgiving Hopes at the Box Office

Stephanie Beatriz as the voice of Mirabel Madrigal in Disney’s “Encanto.”


Thanksgiving week is usually a solid time at the box office, with parents with young children flocking to movie theaters to see new animated features and families searching for the latest blockbuster movies that can be enjoyed by all ages.

Covid-19 kept many moviegoers away from theaters this past Thanksgiving, delivering box office Worst performance during the november holiday in decades. However, with high rates of vaccination and recent approval of vaccination Vaccine for children from five to eleven years oldThere is hope that the box office will see significant improvements this year.

“This Thanksgiving will be the first time that many families have been able to safely meet since the start of the pandemic, and it’s also the time of year when most moviegoers often head to the cinemas with loved ones,” Shaun said. Robbins, chief analyst at BoxOffice.com.

Robbins noted that health-conscious consumers may choose to avoid crowded public places.

“However, with how picky the box office has been so far this year, we can see a very positive turnout in cinemas that resembles something akin to pre-Covid holiday seasons than the industry experienced twelve months ago.”

In the past decade, the five-day spread of Thanksgiving — which consists of the Wednesday before Thanksgiving through Sunday — has led to ticket sales of more than $250 million each year, according to data from Comscore. The only two years that didn’t get that far were 2011 and 2014, but the box office gross still exceeds $230 million in each case.

Last year, the five-day Thanksgiving box office grossed just $21.4 million.

“The Thanksgiving holiday framework in theaters will be significantly stronger in 2021 than last year when the pandemic put the brakes on this traditionally huge movie-watching aisle,” said Paul DeGarabedian, senior media analyst at comScore.

“The good news for cinemas is that this year, the Thanksgiving Frame will benefit from an excellent slate of interesting films, five solid days of vacation at the cinema, and most importantly, a larger population vaccination,” he said. “In particular, children, whose parents should feel confident and comfortable taking the whole family to the dispatch complex.”

All eyes are on Disney “Encanto” which opens on Wednesdays. The company has long used Thanksgiving as a week to release new animated titles from Disney Animation Studios and Pixar. Last year was the first time in five years that Disney didn’t release a new animated feature during the holiday.

The company has always been the best performer in terms of ticket sales this weekend as well. Movies like “Tangled”, “Frozen”, “Moana”, “Coco”, “Ralph Breaks the Internet” and “Frozen II” were well received by audiences and had strong openings.

Box office analysts are optimistic that more families will head to movie theaters than last year, but don’t expect the same ticket sales seen in pre-pandemic times.

“Yes, with more children getting full immunizations and with more adults getting vaccinated or getting their boosters, I hope our lives can return to normal,” said Dr. Sonia Rasmussen, professor in the departments of pediatrics and epidemiology. University of Florida College of Medicine.

The launch of childhood vaccines is still in its early stages. About 10% of 28 million children ages 5 to 11 in the United States have received their first dose of the Covid-19 vaccine, Rasmussen said. Children are considered fully vaccinated two weeks after the second dose.

So, while some parents may feel emboldened to head back to movie theaters after they’ve given their children their first dose of the vaccine, others may delay until their children are fully vaccinated, said Dr. Simon Lee, associate professor of medicine at Rutgers Robert Wood Johnson School of Medicine. .

Lee works as a lead investigator for the site at Pfizer The trial of the Covid vaccine in children described the approval of vaccinations for children as a “huge deal”.

He pointed out that studies have shown that this age group was transmitting a lot of the disease and that vaccinating them against it can help stop some of its spread.

“You can still pass the infection on, it’s a lot less and a lot safer,” he said of vaccinating children. “But, people should definitely have the confidence to go out watching movies and enjoy life.”

Other films to be released this week include “House of Gucci”, “Licorice Pizza” and “Resident Evil: Welcome to Raccoon City”. There is a lot of interest in the villas “House of Gucci” and “Licorice Pizza” as potential Oscar nominees, which could drive older moviegoers to movie theaters during the five-day Thanksgiving period.

Plus, “Ghostbusters: Afterlife” is entering its second week in theaters and could lure families with older kids or nostalgic adults out to theaters after the Thanksgiving festivities.

Box office analysts expect the five-day Thanksgiving run to generate between $100 million and $150 million in ticket sales.

disclosure: Comcast It is the parent company of NBCUniversal and CNBC. NBC Universal is the distributor of House of Gucci and Pizza Liquors.


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