Disney+ announced its entry into Asian content, with new shows from Australia, South Korea and Japan

owner Disney+ announced a major expansion of Asian content on Thursday, with plans to green-light more than 50 original titles from the region by 2023.

Disney is commissioning new shows from South Korea, Japan, Australia, Taiwan and Indonesia. Many programs will be offered in local languages, from Bahasa Indonesia to Mandarin.

The move comes as fans around the world continue to spread out “squid game” hit south korea from Netflix (NFLX) which became the company best offer globally. The king of streaming told CNN Business exclusively this week that it has been viewed by 111 million accounts since its launch in September, making it the company’s largest ever launch series.
Netflix has Money has been pumped to original content in the Asian language, and the streaming service has promoted the global success of its Korean and Japanese programming. It has also had great success in European series, including “Lupin”, a French mystery thriller.

Jessica Kam-Engle, Disney’s head of content and development for Asia Pacific, noted the popularity of Korean content in a presentation shown to media Thursday, saying it has “evolved into a global phenomenon.”

To attract this interest, the company has revealed a sneak peek of the list of upcoming Korean shows, including “Snowdrop,” a romantic drama series starring Jisoo, a member of the popular K-pop group. pink black.
Disney (dis) She declined to share how much her new investment in original content would cost.
The company just launched Disney+, its main streaming service, In late 2019But it has impressed analysts and investors so far.

The platform currently has more than 116 million subscribers in 61 markets around the world, including eight in the Asia-Pacific region, such as India, Australia and New Zealand.

Luke Kang, Walt Disney's Asia Pacific President, during a presentation on Thursday.

Executives are now preparing for more launches, with it expected to debut in South Korea, Hong Kong and Taiwan next month.

To kick start each market, Hollywood heavyweights will rely on the help of local creators, according to Luke Kang, the company’s president for Asia Pacific.

“Consumers across the region are increasingly demanding the best global content and the best in the local language,” he said.

Disney wants to combine the two by drawing on its ancient history and its current army of talent, which includes designs from Pixar and Marvel. The company on Thursday announced plans to connect hundreds of Asian creators with global Disney directors and producers through master classes, live panels and other activities.

“I think we’re at an inflection point,” Kang said. “Broadcasting is quickly becoming mainstream, and Disney+ is well positioned to play a central role.”


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