Creating a basic Adobe Analytics dashboard for SEO.

The author’s thoughts are entirely his own (except for the unforeseen event of hypnosis) and may not always reflect Moose’s thoughts.

Note: This guide was co-authored by Caitlin Bourdain and Christie Barrow.

The biggest players in website analytics are Adobe Analytics and Google Analytics (GA), and for many SEOs, GA is usually their first step into the world of analytics.

Although there are plenty of guides for self-learning GA, there is significantly less documentation for Adobe Analytics. In this new guide, we’ll cover the basics of Adobe Analytics for SEO, guide you through creating a simple dashboard, and help you ensure that Adobe Analytics is tailored to your business needs. The implementation is set up correctly. Then, we’ll show you how to add some new and exciting elements to your SEO dashboard.

What is Adobe Analytics and why is it important for SEO?

Basically, Adobe Analytics works just like Google Analytics. They both allow you to monitor website traffic across channels, track conversions and understand customer behavior.

However, Adobe Analytics has many advanced features that allow you to get down and dirty with data. As far as SEO is concerned, even with a basic setup, it can provide you with a wealth of information about your website and its visitors.

Ready to learn?

Read the full guide to Adobe Analytics SEO!

For a quote, read a brief overview on building a basic SEO dashboard.

Create your first SEO dashboard.

In this section, we guide you through creating your first SEO dashboard. By the end of the day, you have created a dashboard that will cover all the basics of SEO in one place.

Now, open an empty Adobe Analytics workspace and let’s get started!

1. Overview of Organic Traffic

The first panel we will create is an overview of organic traffic. This panel is simple and provides a quick estimate of SEO performance. Here are the steps to recreate this panel:

1. First things first, create a new workspace panel and add Natural Search. To do this, in the Components panel, search. Marketing channel. Once found, click Small. > To improve the dimensions. مل Natural search. And drag and drop to the top of the panel.

2. To create a field that summarizes total organic visits, within the Visual panel, select. Abstract number, And drag and drop into the panel. Two things will come up: summary number and summary number data. I Abstract number data. Chart, drag and drop. Tours I Drop metrics here (or any other component) Placeholder If you want to report only December, for example, within the component panel search, search. Last month Or any time frame you want. Also drag and drop it into the chart. It should look like this:

Your summary number should now be displayed. To hide the chart and show only the line graph, click on the colored dot next to the title of your summary number. Then toggle off. Show data source.. Finally, rename and resize the summary number as you see fit.

3. To create a Monthly (MOM) change concept, select Visual Panel. Summary change., And drag and drop into the panel. Two things will appear: summary change and summary change data. I Change the summary data. Chart, drag and drop. Tours I Drop metrics here (or any other component) Placeholders then filter the visits with the duration you want to compare. For example, add a filter for Last month Vs. 2 months ago Then drag and drop for MM comparison. All tours. Also in the chart. It will look like this:

Now, your summary change should be shown. To hide the chart and show only the line graph, click on the colored dot next to the title of your summary number. Then toggle off. Show data source.. Finally, rename and resize the summary change to your liking.

4. Finally, to create a line graph, first update the time panel. last year (Or at any time you plan to report). Then, from the Visual panel, select. line. And drag and drop into the panel. Two things will open up: line and line data. I Line data Chart, drag and drop. Tours I Drop metrics here (or any other component) Placeholder Your line graph should now be populated. To hide the chart and show only the line graph, click the color dot next to the title of your line graph. Then toggle off. Show data source.. Finally, rename and resize the line graph as you see fit.

2. Top Entry Pages Report.

The second panel we will create is the Top Entry Pages Report. This panel is also relatively simple and its purpose is to quickly show which website pages are performing best in SERPs. Here are the steps to recreate this panel:

1. First, add a new panel to your dashboard and add the Natural Search section. To do this, search in the Components panel. Marketing channel. Once found, click Small. > To improve the dimensions. مل Natural search. And drag and drop into the panel.

2. To create the table, inside the visual panel, select. Freeform table, And drag and drop into the panel. An empty table will appear. I Freeform table., Drag and drop Entry page In the body of the table. I Drop metrics here (or any other component) Placeholder, drag and drop. Tours, Bounce Rate, And Average time on site. together. Finally, rename the table and resize it as you see fit.

    3. Marketing channels report.

    The third panel we will create is a Marketing Channels Report. This panel will break down your website’s marketing channels with two different concepts: a donut chart and a freeform table.

    1. To get started, add a new panel to your dashboard. No segment is required for this report.

    2. To create the table, inside the visual panel, select. Freeform table, And drag and drop into the panel. An empty table will appear. I Freeform table., Drag and drop Marketing channel In the body of the table. I Drop metrics here (or any other component) Placeholder, drag and drop. Tours Finally, rename the table and resize it as you see fit.

    3. To make a donut chart Freeform table. Featured marketing channels you’ve just created, such as:

      Then, right-click, go to. imagine., And select. Donut. The donut chart should appear and be populated with your information. Finally, rename the donut chart and resize it.

      4. Referral Reports.

      The fourth panel we will create is a referral report. The purpose of this panel is to provide an overview of which external websites are driving traffic to your website. Here are the steps to recreate this panel:

      1. To get started, add a new panel to your dashboard. No segment is required for this report.

      2. To create the table, inside the visual panel, select. Freeform table, And drag and drop into the panel. An empty table will appear. I Freeform table., Drag and drop Referring to the domain. In the body of the table. I Drop metrics here (or any other component) Placeholder, drag and drop. Tours And Unique visitors. Finally, rename the table and resize it as you see fit.

      5. Conversion reports / examples.

      In this final panel, we will create a conversion report to highlight conversions on the website. In this example, we will only use the abstract number. However, feel free to add a line graph, bar graph, or any other scene that suits your needs. If you’ve been following so far, you’ve got all the skills you need to create these ideas.

      1. To get started, add a new panel to your dashboard and add the Natural Search section. To do this, search in the Components panel. Marketing channel. Once found, click Small. > To improve the dimensions. مل Natural search. And drag and drop into the panel.

      2. To make different Summary number. In the Visualization panel, select Visualization. Abstract number, And drag and drop into the panel. Two things will come up: summary number and summary number data. I Abstract number data. Chart, drag and drop. Your goal is to matriculate I Drop metrics here (or any other component) Placeholder Your summary number should now be displayed. At this time, be sure to update the time period range according to your needs. To hide the chart and show only the summary number, click on the color dot next to the title of your summary number. Then toggle off. Show data source.. Finally, rename and resize the summary number as you see fit.

      3. Repeat step two for all the conversions you want to display, rename and resize each one. Summary name. According to your choice.

        Celebrate – you did!

        That’s it! You’ve built a simple SEO dashboard into Adobe Analytics, and hopefully feel more confident about the basics.

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