Commerce recap: A process for SEO link building

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Commerce recap: A process for SEO link building

Link building can be the most difficult task to improve search engine optimization. It requires almost identical parts of research, such as research, creativity, and outreach, similar to cold calls. It is also important for the ranking of organic search.

If your company is struggling with link building, focus on steps or processes rather than a difficult blog.


Having a clear goal is often overlooked. The important thing is to know what your link building efforts should be on a strategic level, beyond “we want more traffic” or “we want more sales”.

“We have a lot [link-building] The tactic, and indeed the campaign’s purpose, is fulfilled, ”says Janet Worth, Senior Director of Strategic and Development Marketing at Citation Labs, a leading link building agency.

Worth linking, link building goals often fall into two categories:

  • Domain Authority score increases,
  • Increase page authority score.

The former – increasing domain authority scores – is a brand building goal. It’s like boiling “trying to warm an alpine lake to the level of a swimming pool.”

Increasing page authority should increase traffic to the targeted URL. It’s like “bringing a nice cup of lunch to the electric kettle to heat the water.”

Domain Authority

If you need to increase your business’s brand visibility, boosting your site’s domain authority score can make more sense. And that will probably lead your company to a communication strategy such as media relations.

An ironic example of this goal, such as media relations, comes from scratch. On two occasions, Worth has participated in live interviews for Commerce through the practical e-commerce community.

In each case, they have seized it, despite obstacles we can scarcely imagine. ” Also, in each case, the delivery article is published here, which is linked back to Reference Labs.

Page Authority

For contextualization, site traffic, and conversions, Worth proposes to create a landing page authority score. This is about creating links to sales and campaign pages. Targeting such links will require a variety of tactics, which, according to Worth, include:

  • Guest posting,
  • Articles how,
  • Comment posts,
  • Related Content

Thus the purpose explains the tactics. This makes link building more achievable.

the process

Once your goal is achieved, prepare for the link building research process. This makes the art of link building invincible, making it more achievable.

“Our internal process is focused on the LinkedIn context,” Virt said, sharing a slide that shows the six steps of the reference lab.

  1. Set goals. Select your pages and identify one to three keywords for each.
  2. Develop research methods For the rest of the analysis.
  3. Identify research areas. The initiative is based on a research approach.
  4. Research materials. Practice in context to develop a thematic communication plan – why a publisher might benefit from a guest post or a link.
  5. Thematic link context. Learn how to approach publishers.
  6. Titles and Publishers. Equipped with your research and plan, reach out to the publisher.

During a live interview for CommerceCo through the Practical eCommerce community, James Werth of Reference Lab shared the process his company uses to make link building repetitive and scalable.

From Worth’s point of view, link building is possible for large sites and yields helpful results, such as a list of publishers for contact, a clear plan for contacting publishers, an “angle” to digest them, and Specific headings for guest posts. Or your own site. From this point of view, the links to your business will be potentially relevant, useful to the publisher, valuable to the audience, legitimate and natural. Everyone wins.

It seemed as if randomly calling publishers asking for contacts or offering guest posts had become an invasive, natural process.

Content titles are also provided in the process. “When a content creation strategy is invalidated by this process, it faces challenges,” Worth said. “But if we can build it [approach] As content develops, the resulting page will be ready to receive links.

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