Chattanooga newspaper gives users iPads in digital switch.
A newspaper publisher in Chattanooga is preparing to convert an outlet’s subscribers from print edition to digital so that iPads can be rolled out gradually, which will continue until mid-2022.
Publisher, announced on Saturday. Chattanooga Times Free Press. Will start converting its users from print edition to digital. From Monday, a digital version of the iPad and daily newspaper will be provided to consumers.
The plan is to phase out customers, reducing the printing and delivery of paper versions over time. The current goal is to eliminate the physical daily version by mid-2022, although the Sunday version will still be in print.
The publisher has acquired thousands of iPads to give to users who will continue to pay the current $ 34 monthly subscription. The publisher will spend 4.4 million on the iPad as part of the transfer.
An additional 1. 1.7 million will be invested in training and marketing efforts to help move forward. One-to-one training sessions on using the digital edition will be offered at several venues, including hotel conference rooms, community centers and subscriber homes.
The digital version of the paper offers features not provided in a variety of print variants, such as scalable type, all images will be in speech from color, additional images, video and text. The app will also save the last 60 editions of the newspaper.
According to Walter Husman, publisher of the Times Free Press, change is needed. “If we don’t do that, we won’t be able to issue the kind of paper we publish in Chattanooga,” he said.
With the decline in advertising revenue, Hussein said he had to decide whether to reduce the cost of printing and distribution or reduce the size of the editorial staff. In this case, Hussein chose to reduce the former, and maintain the level of shop staff.
This is not the only paper the publisher has converted from paper to digital. Since 2018, many other papers have been converted to digital. Arkansas Democrat-Gazette.. At the time, the decision was “out of necessity” to create a more sustainable business model for a store that had begun to lose money.